Global Television Q2 Shipment Decreases by 8% and Two Quarters in 2012

According to the quarterly report of the global television shipment and forecast report recently published by the market research organization NPD DisplaySearch, as of the second quarter of 2012, global TV shipments fell for two consecutive quarters. In the second quarter of this year, the total volume of global TV shipments reached approximately 51.64 million units, down 8% from the same period of last year. Among them, global LCD TV shipments reached 44.12 million units in the second quarter, which is also a year-on-year decrease of 2%. The main reason is that the continued unfavorable economic environment and slower price cuts have affected consumer demand.

However, despite the decline in global LCD TV shipments in the second quarter compared to the same period last year, NPD DisplaySearch is still optimistic about the development of LCD TVs with large screens and new specifications.

According to statistics, the market is about 40? Demand for larger-size LCD TVs remains strong. Shipments in the second quarter of this year grew by more than 15% from the same period last year. The higher-order specifications of LCD TVs have also been improved. For example, LED, high-screen update rate, and 3D market share have increased. However, shipments of plasma TVs fell for the sixth consecutive quarter. In the second quarter of this year, shipments fell to 3.15 million units, which is a decrease of 26% year-on-year.

In terms of individual regions, NPD DisplaySearch pointed out that in the second quarter of this year, the demand for Japan (television) was very unsatisfactory, and the single-season shipments were less than 1.4 million units, a decrease of 77% compared with the same period of last year. In the mature market, TV shipments in the second quarter fell by 23% from the same period last year, while the annual growth rate of TV shipments in the second quarter of emerging markets also slowed from the double-digit level at the end of 2011 to only 3% in the second quarter of this year. %.

Among them, China is still the main driving force for the growth of TV shipments in emerging markets. Although the first quarter of 2012 also fell, it rebounded in the second quarter, with single-quarter shipments growing at an annual rate of 6%. In addition, demand in Eastern Europe continues to maintain double-digit growth, but shipments in other emerging markets have decreased compared to the same period of last year.

Paul Gagnon, Director of North American Television Research at NPD DisplaySearch, said that after the analog signals were shut down in 2010 and 2011, Japan’s demand was sharply reduced and European demand corrections had a significant impact on the TV market, resulting in a further reduction in overall shipments in the second quarter of this year. Recent emerging markets have also slowed down overall television shipments due to the rapid decrease in demand for CRT TVs and the slowdown in flat-screen TVs. Looking ahead, larger screen sizes and more new feature requirements will be a positive factor driving the growth of the TV market.