——Interview with Mr. Liu Guangjin, Marketing Director of Hongyi Electronic Technology Co., Ltd.



In 2007, in the beautiful Zhuhai Special Zone, Hongyi, which originated from the traditional industry in Shanxi, successfully completed the strategic transformation to the high-tech industry and invested in the R&D, production and promotion of LED series products. At the Beijing International Exhibition Center on April 3, 2008, Hongjun exhibited a series of LED products, including LED indoor and outdoor display, high-power wall washer, 16 full-color digital tube, light strip, etc., which attracted many exhibitors. The attention of the audience. Mr. Liu Guangjin, the company's marketing director, accepted an interview with HC Network during his busy schedule. During the conversation, Xiaobian deeply felt the confidence of Hongjun to build the Chinese LED champion brand.

Mr. Liu Guangjin, Marketing Director of Hongyi Electronic Technology Co., Ltd. and Xiaobian


Hongyi Electronic Technology (Zhuhai) Co., Ltd. originally originated from an advertising company in Shanxi. In the process of advertising company, the quality of LED products of the company is troubled, and the company leaders have seen the huge market space potential of LED. The experience of the whole body, the various constraints suffered in the traditional industry, has become the driving force for Hongjun people to move forward. Finally, at the end of 2007, Hongjun completed the transformation from traditional industries to high-tech industries.
General Liu said that since the establishment of the company, from hardware, to software are constantly improving, excellent working environment and comfortable living space has attracted many industry elites gathered in Hongjun. At present, R&D capabilities and production scale are among the best in the industry. In this exhibition, Mr. Liu said that Hongjun brought the company's newly developed high-power wall washer products, and the key products are LED electronic displays. The high-definition display effect has aroused the attention of many people in the industry.

Completed the construction of sales channels in 2008

When talking about the construction and brand promotion of sales channels in 2008, Liu said:
"This year we have two marketing programs. The first is to participate in the relevant lighting exhibition. The Beijing International Lighting Exhibition was confirmed last year, as well as Guangzhou Guangya Exhibition in June this year and Hong Kong in October. The exhibition and the Russian lighting exhibition. Secondly, selling this piece in the market, our sales staff have relatively old qualifications in the industry, and the experience is very rich. Although we are a new brand, I believe that our sales staff can The sales network was quickly established in the market. So this year we will do two things, one is to establish sales channels, and the second to participate in the exhibition to promote the brand."

Entering the LED commercial lighting target

Mr. Liu also said that Hongjun will begin to enter the commercial lighting field of LED in 2008. At present, the market is still not mature due to the constraints of manufacturing costs, but LED lighting will be an inevitable trend in the development of commercial lighting. Its energy-saving and consumption-reducing characteristics will be irreplaceable by other light source products. Therefore, in the development of Hongjun in 2008, commercial lighting will be the focus of work.



Finally, Mr. Liu also said that Hongjun has been committed to the construction of after-sales service system. Hope not only to provide customers with the highest quality products, but also to provide customers with the most comprehensive after-sales service. For the end user, Hongjun strives to respond to the customer's questions within an hour. Let each customer experience the best after-sales service of Hongjun.






Lighting photo:

Tiffany table lamp Modern wall light "robot" light Creative lighting

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