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Liu Yusheng said that building the strongest package in China is the goal of Hongli, especially in the field of high-end white light devices.
According to statistics from the High-tech LED Industry Research Institute (GLII), the average price of LED lighting white-light encapsulation devices in mainland China fell by more than 30% in 2012. The price war has caused the gross profit margin of the mid-stream packaging companies to decline further, and the profit margin has been squeezed, forcing more packaging companies to deploy and transform downstream.
In recent years, Hongli Optoelectronics has actively deployed commercial lighting and automotive lighting markets through its wholly-owned subsidiaries, Laidiya and Guangzhou Foda, while stabilizing its packaging business. At the same time, Hongli Optoelectronics recently re-invested its wholly-owned subsidiary in the company. Energy-saving and capital increase of 70 million yuan will further expand the development of EMC energy-saving service market.
In terms of general lighting and EMC engineering, Hongli Optoelectronics also gained a lot in 2013. Following the successful bid for “Zhuhai Public Green Lighting 30,000 LED Street Light Reconstruction Purchasing and Installation Project (Second Section), Hongli Optoelectronics won the bid for “Street Light and Energy Reconstruction Service Project of Guangzhou Downtown Cityâ€. The amount of the project reached 93.37 million yuan, accounting for 17.62% of the company's 2012 audited consolidated financial statements.
“As the price of LED lighting products continues to decline, the commercial lighting and residential lighting markets are developing rapidly, and domestic and international demand is increasing. The company seizes market opportunities and has launched a series of high-reliability, high-quality LED device products. The development of large customers has made the company's sales scale increase." Liu Yusheng told the "High-tech LED" reporter.
On the evening of March 26, 2014, Hongli Optoelectronics announced that the company's wholly-owned subsidiary, Guangzhou Zhongying Gongyuan Energy Saving Technology Co., Ltd. and Guangzhou Huadu District Power Supply Bureau Street Lamp Management Office signed the “Guangzhou Huadu District Municipal Roadâ€. LED lighting energy-saving renovation EMC model procurement contract.
The construction period of the contract project is 50 days, and the energy-saving benefit sharing period is 72 months. It is estimated that the company's energy-saving service revenue accumulated in the energy-saving benefit sharing period of 72 months is about 5,702,200 yuan.
Hongli Optoelectronics has won the bid for the public green LED street lamp renovation procurement and related services (two bids) and the “Street-level energy saving renovation service project in downtown Guangzhouâ€. Large-scale lighting renovation project.
After several years of development, LED street lights have been recognized in the domestic market. On the one hand, thanks to the government's vigorous promotion and support, the installation of LED street lights continued to grow rapidly in 2013. On the other hand, with the growth of demand for foreign street lamps, the export volume of LED street lamps is also growing rapidly.
According to statistics from the High-tech LED Industry Research Institute (GLII), in 2013, China's LED street lamps shipped more than 2.2 million baht, a year-on-year growth rate of more than 60%. With the further advancement of the national LED lighting policy and the increase in overseas export demand, outdoor LED lighting will maintain rapid growth in the next few years.
Liu Yusheng said that Hongli Optoelectronics, as a leading white LED packaging company in China, has been increasing its R&D and investment in lighting applications in recent years. In recent years, Hongli has won several projects, regardless of product quality and price. Advantages or after-sales are all aspects of the company's comprehensive strength.
At present, Hongli Optoelectronics has expanded its business to four major areas: packaging, general lighting, automotive lighting, and energy-saving services. In 2013, Hongli Optoelectronics purchased its remaining 38% of Fo Da’s signal with its own funds of 31.176 million yuan, thus achieving 100%. % holding. The acquisition indicates that Hongli Optoelectronics will increase its investment in the future and expand the LED automotive lighting industry. It is hoped that LED automotive lighting will become a new profit growth point for the company. 
[Text / Zhao Hui] "The demand for LED lighting market was strong last year. The capacity of the company after the relocation began to be released, the capacity utilization rate approached saturation, and the packaging and lighting business maintained rapid growth." Liu Yusheng, executive vice president of Hongli Optoelectronics Telling the reporter of "High-tech LED", in 2013, the company's packaging business revenue exceeded the 500 million yuan mark, of which the main white light device reached 421 million yuan. In addition, the performance of the LED lighting project undertaken by the company won the bid, which has played an important role in the growth of the performance.