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January 20 news, according to foreign media reports, market research company IDG Connect recently released a survey of company employees using iPads satisfaction, the result is unfavorable to Microsoft.
Previously, analysts had said that tablet PCs using Microsoft Windows 8 will become more and more popular among enterprise users, far more than other applications.
The survey found that companies in North America and Asia buying iPads for employees are not too many, at 13% and 10% respectively. This figure is 40% to 47% in African companies. Employees with iPads, whether purchased by the company or purchased, said that although they have limited functionality, they do not want to switch to other devices in the future.
Some respondents believe that the iPad has completely replaced laptops, but most people still say they will not give up using PCs and laptops in the near future.
In the survey, 16% of the respondents stated that they are using other equipments gradually. Seventy percent and 63% of respondents in the Middle East and Asia hold this view.
The unfavorable news to Microsoft is that only 17% of respondents indicated that they are willing to use other devices instead of the iPad. Although most of the iPads used in their work are self-purchased, they are very satisfied with the iPad. Only 13% of the respondents said that they purchased the iPad. Because the iPad has a good reputation.
European and African companies buy iPads for employees more than North American and Asian companies. For Microsoft, this is still a silver lining. The number of companies currently using tablet computers is still small, and Microsoft still has the opportunity to squeeze into the market.
Given that the number of people using Windows 8 is still relatively small, Microsoft has many opportunities to prove to business users and individual users that they can provide better products. Convincing business users is easier because companies use Microsoft products far more than Apple's products, and so do individual users. At present, there are no other competitive products to attract users.