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Energy-saving air conditioner sales rose 120%
After the air-conditioning and color TVs came to the end, with the advent of July, Suning, Wuxing, Gome and other home appliance stores also began to implement energy-saving subsidies for ice-washing and water heaters.
“Since the end of June, refrigerators, washing machines and water heaters have begun to subsidize.†Suning officials said, however, from this month's data, it is still the most favored energy-saving air-conditioning. "In the sales of more than 1,000 units per week in Xinjiekou, energy-saving air-conditioning products account for as much as 60%."
The source said that from the perspective of overall sales, energy-saving subsidies have boosted sales of category products. "Energy-saving air-conditioning products account for 40% of overall air-conditioning sales, and energy-saving color TV products also account for 30% of total sales of color TVs."
The same situation also appears in five stars. A person in charge said that compared with last year, the sales of energy efficiency air conditioners for Class I and II increased by more than 120% year-on-year, while the sales of successful TV sets increased by more than 30% year-on-year. “In addition, since the winning bid model was announced later, although there was no sharp increase in ice wash, the proportion of 'subsidy funds' has reached 20%.â€
First delivery after receiving the subsidy
In addition to starting subsidies in all five major categories, the form of energy-saving subsidies has also fundamentally changed.
“Before it has been a form of straight down, starting from June 19th, the energy-saving subsidy operation mode was adjusted to return after the price. That is, the customer purchased the model that meets the energy efficiency subsidy standard in the store. After delivery and installation, the customer has valid data. Once again, they will receive a cash subsidy at the purchase chain store,†said the person in charge of Suning.
How to make up for "extra cash subsidies"? To give an example, you can see at a glance, five-star related sources said that if consumers buy a 4790 yuan TV, the subsidy is 400 yuan, then the store first according to the amount of 4790 yuan billing cash register. When the goods arrive home, the consumer will be able to receive a 400 yuan subsidy from the store immediately after the necessary materials are ready.
It should be noted that the material must be carried in the receipt of subsidies: a copy of the goods invoice, a copy of the personal ID card, and the serial number of the product serial number. The three are indispensable, and the name of the ID and the name of the invoice must be the same. The serial number of the product must be the same. One-to-one correspondence between product models on invoices. When receiving energy-saving subsidies, in addition to the above information, it is also necessary to complete a confirmation of the subsidy at the store. “Special store designation personnel will put the product serial number barcode on the confirmation of the subsidy. At the same time, the subsidy confirmation, the copy of the product invoice, and the copy of the personal identification card will be bound and retained. The total cash register will be ran regularly and settled.â€
Industry insiders suggest that the purchase of energy-saving subsidies should be completed within one month of purchase, and the final deadline for the national energy-saving subsidies policy is May 31, 2013.
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Up to now, the five major categories of household appliances have cleared up all the details of the energy-saving subsidies, and the implementation of the subsidy New Deal is also just a "full moon." However, the reporter’s investigation found that people’s enthusiasm for energy-saving subsidies was not high. In addition to feeling “subsidy†for subsidies, “subsidized prices†also made citizens feel less favourable and worried that e-commerce would “price increase first and then cut prices.†subsidy". In response, several home appliance makers stated that the energy-saving subsidies will be changed from "straight down" to "acquisition of cash."