Why energy-saving lamps repeatedly "push" not "wide"?

On May 16, the executive meeting of the State Council studied policy measures to promote the consumption of energy-saving appliances and other products and decided to arrange financial subsidies of 2.2 billion yuan to support the promotion of energy-saving lamps and LED lamps.

On May 31, 2012, financial subsidies for the promotion of high-efficiency lighting (energy-saving lamps) products were formally launched.

It is not the first time that the government has promoted energy-saving lamps through financial subsidies. As early as 2008, China launched a comprehensive promotion project for efficient lighting products. However, China's energy-saving lamp market has always been in a "repeated" push "not wide" embarrassing situation. Whether it is home use or public lighting, there is no universal acceptance of this product. Data show that China's energy-saving lamps account for more than 80% of the world's total output, and exports to more than 100 countries and regions, but the consumption is less than one-third of the United States.

On the surface, the price of energy-saving lamps is too high and consumer awareness of energy conservation is not strong, which is the main reason for the sluggish domestic market for energy-saving lamps. Indeed, the price of an energy-saving lamp of the same brightness is often more than 10 times that of an incandescent lamp. The price of an LED lamp is even more expensive. The price difference is more than 30 to 50 times. Although it can save energy, consumers are not willing to pay more in the short term. Save money. At the same time, because the market is difficult to support the innovation and development of enterprises, the price of energy-saving lamps has not been able to fall. This seems to form a vicious circle.

Can things really be so simple? Speaking of the energy-saving lamp market, the author can not help but remember his own experience in purchasing energy-saving lamps. In recent years, the author consciously used energy-saving lamps at home but often felt very difficult. The downlight of the toilet needs waterproofing, so the lampshade has a layer of anti-fog glass, but it is difficult to find enough short energy-saving lamps on the market; the top light of the restaurant is a simple European-style candle shape, and a flaming light bulb is needed. The shape of the energy-saving lamps can not be found, the related varieties of incandescent lamps are relatively complete ... ... similar to the confusion of the author, there is widespread in many consumers. In some cases, even if you are interested in buying energy-saving lamps, you often find it difficult to buy them.

It seems that for energy-saving lamps, although energy saving is an important function, its more important identity is the lamp. In modern homes and cities, the role of lights is not just lighting, but also a kind of decoration. Different venues, such as shopping malls, hotels, restaurants, supermarkets, and homes all have different requirements. If energy-saving lamps lack innovation and breakthroughs in design and function design, they cannot be proactively adapted to the diverse needs of consumers. Get market recognition.

In 2011, more than 150 million high-efficiency lighting products were promoted nationwide. However, has these lights that have spent a lot of money and great efforts “pushed out” to achieve the desired results? Beijing has once rushed out of the "one-yuan energy-saving light" promotion campaign, with 5 purchases per family, and the government of the poor to make up for it. Because of the preferential treatment, her mother-in-law went happily to the Community Neighborhood Committee to buy five and go home to see it. They were all the biggest energy-saving lamps of the coarse screw mouth. After a trial lap, whether in the living room, dining room, or bedroom, they would be exposed With the long, thick headlamps, only one can barely rest on a lamp with a lampshade, and her mother-in-law had to let the other four energy-saving lamps “lay down” into the drawer.

It can be seen that the promotion of energy-saving lamps cannot be used to help companies “sell” many lamps. The government has spent money and made great efforts. More importantly, it is necessary for consumers to try energy-saving lamps, experience the advantages of energy-saving lamps, and increase awareness of energy conservation. This will encourage more consumers to actively purchase and use energy-saving lamps.

In November last year, China issued a roadmap for phase-out of incandescent lamps, which stipulates that sales of incandescent lamps with different wattages will be banned gradually from 2012, 2014, and 2016. In fact, from incandescent lamps to energy-saving lamps, LED lamps, lamp replacement is an inevitable trend, but to make the replacement more rapid and efficient, relying solely on government demonstration projects is still far from enough. Whether it is the design and production of energy-saving lamps or the promotion of energy-saving lamps, they all need to respect the consumer experience. That is, people often say that the user experience is better. Otherwise, the application of energy-saving lamps is still difficult to use. "stand up.