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Since the beginning of this year, almost all lighting dealers have been complaining about this year's cold lighting market, saying that the lighting industry is not doing well this year, and even many dealers have come up with the idea of ​​diverting in the coming year.
Lamps are not easy to sell, the industry is under pressure. Isn't all the lamps facing the problem of low sales? This is not the case. In many lighting products, LED ceiling lamps have new LED cold light sources and traditional ceiling lamps. In combination, sales in the lighting market have been popular since the beginning of this year, and now it has become the leader in home lighting for the lighting industry.
Despite the sluggish lighting industry, LED ceiling lamps have emerged in all lighting products, bringing sales to the dealers.
Recently, the author visited Sichuan's major lighting markets, and learned about the sales and best-selling reasons of LED ceiling lamps in the Shenyang market, as well as the pressures and problems that they will face in the future development.
Catering to the trend of the times, choose LED
Traditional incandescent lamps have lifted the "white flag" to the market, and the development of energy-saving lamps has also gone downhill, replaced by new energy-saving LED light source products. Nowadays, LED lamps have gradually entered thousands of households and become the most popular light source for lamps. Choosing LED products has become a trend.
Now consumers like LED products very much. Many people first ask whether ceiling lamps are LEDs. If they are not, consumers will not continue to buy them. The vast majority of customers here choose LEDs because they know that they are more energy efficient and energy efficient, but there are also some people who are 'following the flow' because they don't even know what LEDs are, but they will follow others.
Affordable to meet the majority of customer demand <br> <br> According to my investigation found, LED ceiling price range on the market is basically in the range 60-700 yuan, the vast majority in about 100-400 yuan, this price range It meets the consumption level of most working-class people.
Customers who come to buy LED ceiling lamps generally do not entangle the price problem, because at the current income level, the price of LED ceiling lamps is not high, compared to crystal lamps, European lamps, Chinese lamps, etc., the price is already very It's low.
LED ceiling lamp itself is favored by LED ceiling lamp cover using PC board material, which not only has good light transmission, but also soft light and no glare. The advantage of these LED ceiling lamps is that traditional ceiling lamps can't match.
There are many lighting products in my store. In addition to LED ceiling lamps, there are also European-style lamps and dining chandeliers. Products such as European chandeliers are selling well in some fringe cities, but in the Sichuan market, ceiling lamps are more popular with consumers. The main reason is that these marginal cities have higher housing lifts, and many can reach more than 3 meters. However, the indoor building floor in Chengdu is only about 2.8 meters away. In order to save more space and match the decoration effect of the house, customers are choosing. The lamp had to choose a flatter ceiling lamp. Moreover, the ceiling lamp is simple and generous, providing illumination in the overall interior decoration, and it is not because the shape is too fancy.
Development faced big pressure <br> <br> Although the majority of customers for LED ceiling a soft spot, but in the development of LED ceiling this year is also facing many problems. During the interview, the author learned that the development of the ceiling lamp market is divided into three stages: the first stage is “the market has a large sales volume, and the production cannot keep upâ€; the second stage is “the brand has many, each has its own share. The third stage is "the competition is more intense, everyone grabs the cake" and is now in the third stage of the most competitive.
Although the LED ceiling lamp market seems to be booming this year, the market capacity has not decreased. This has some “foam colorâ€. Many small and medium-sized enterprises have no development and no marketing, but they constantly disrupt the normal economic order and lead to the market. There has been a serious "price war" and other disorderly competition phenomenon. From the results of the quality inspection of LED ceiling lamps by the national quality inspection department in recent years, it can be seen that the LED ceiling lamp enterprises pay too much attention to the price and ignore the product itself. The quality of the products is worrying, which brings huge hidden dangers to the personal and property safety of consumers.
You see the ceiling lamp like my home. Although it is our company's own design of its own products, according to common sense, such products can only appear in our store, but you can look at the large and small shops outside. Products in this shape, but they belong to different brands, and there are huge differences in quality. This is the mutual imitation caused by disorderly competition, which is very irresponsible for the entire lighting industry and a deception for the vast number of consumers.
In addition, in addition to the market's disorderly competition to bring certain pressure to the development of LED ceiling lamps, the shortcomings of LED ceiling lamps themselves will also limit their own development. There is a problem with LED ceiling lamps. During the purchase process, customers will consider how to repair the light source once it has been replaced. Indeed, in the design of LED ceiling lamps, a ballast controls multiple strips of light. Once the ballast is broken, it will cause a large area of ​​the lamp to not light. Actually, the owner of the home lighting, Chen Zong said.
Consumer groups are also constantly changing. After 90s, they are slowly emerging and are gradually becoming the main consumer groups in the lighting industry. With the further development and popularization of Internet technology, the prevalence of e-commerce further exacerbates the pressure of traditional sales models; The market is increasing, the number of specialty stores is rising sharply, and more and more real problems are in front of the majority of dealers. Especially this year, as the overall property market is not very optimistic, the lighting market will also encounter sharp sales problems, including Sales of various types of lamps, including LED ceiling lamps, have decreased, and the majority of dealers are still struggling to find opportunities to break through.
In my opinion, LED ceiling lamps have always had great development potential in the Chengdu market. At the very least, LED ceiling lamps are still in the leading position in sales, so I am very confident about the future of LED ceiling lamps. Will insist on doing it. In the case of a bad market environment, don't blindly listen to what others say, and stick to what you choose! 
In the home improvement market, traditional incandescent lamps have raised the "white flag", and the development of energy-saving lamps has also gone downhill, replaced by new energy-saving LED light source products. In Shenyang, LED ceiling lamps have emerged in all lighting products, bringing sales to the dealers. But at the same time, LED ceiling lamps are also facing many difficulties.