Lighting companies need strategic policies for dealers

At present, although the situation of the lighting and other home building materials industry is not good, the development of the lighting industry is still still organic. The demand for lamps and other home building materials industry still exists, and the lighting market is still growing at a rapid rate. Therefore, major lighting companies Still can not be discouraged, but also need to join the major dealers to combat strength.

Lighting companies must have "God" policy "into the ground" support for dealers

If the lighting companies can put their support to the distributors into effect and take care of the dealers to "be attentive", are they afraid of being left behind by the dealers? Are you afraid that the market will not open?

Dealers lighting companies need strategic policies

Lighting products, services, and marketing strategies are becoming more and more homogenous, and market competition is increasingly fierce. This is a challenge for both brands and distributors. In order to understand the competitive pressures faced by lighting companies, and to understand the operating environment of dealers, lighting companies need to go through a series of in-depth market analysis and establish a set of "up-to-nature" policies.

The so-called policy "God" refers to lighting companies standing on the "high" analysis of the development of the industry, combined with market demand, in-depth understanding of dealer appeals, to provide dealers with a highly supportive policy. Through such a policy, not only can brand upgrades be achieved, but also the competitiveness of dealers in the market can be increased simultaneously, ultimately increasing the sales of dealers.

Dealers are more concerned about the company's support policies, corporate strengths, and market prospects. When selecting a franchise brand, dealers have investigated the brand awareness, the company's position in the industry, and the popularity of the product.

In short, lighting companies in the market demand, research and development of high-quality products at the same time, we must pay attention to the support of dealers and continue to increase efforts to carry out business promotion, continue to bring dealers for the dealership, for the dealer to join the escort.

Lighting companies need to implement the dealer policy

After understanding the needs of distributors, it is more necessary to support the “landing” and implement the support for lighting distributors. Through the investigation, it was found that the “landing” support referred to was the “five-intimate” supportive policy proposed by lighting companies in order to increase the competitiveness of distributors.

It is understood that such supporting policies for lighting companies have won praise from dealers. The supportive policy of “Going up to earth” has not only enabled franchisees to obtain a very high return on investment, but also greatly increased the competitiveness of the brand and ultimately achieved a win-win situation with the dealers.