On January 7, 2013, Intel executives explained a plan aimed at accelerating the experience of a new mobile device, which involves Intel's ever-increasing number of smartphones, tablets, and ultrabook products.

Kirk Skaugen, vice president of Intel and general manager of the PC client business unit, said: "Intel will provide the best computing experience for mobile devices around you. With the fourth-generation Intel Core processor, we have not only realized The largest increase in battery efficiency in history has also added a large number of new human-computer interaction methods for computing devices, including touch, voice, facial recognition and gestures. In 2013, we will accelerate the development of mobile products in an unprecedented way. Significantly improve the performance and energy efficiency of Atom processors. "

At the 2012 CES, Intel first detailed the progress in the field of smartphones. Now, Intel has launched a new low-power Atom processor platform (R & D codenamed "Lexington") and smartphone reference design for the cost-effective smartphone segment. Industry insiders predict that global shipments of the cost-effective smartphone segment will reach 500 million units in 2015. Acer *, Lava InternaTIonal * and Safaricom * have announced support for the platform.

This new platform introduces Intel ’s traditional product advantages to the rapidly growing smartphone segment, bringing smartphones high performance to support fast web browsing, and an excellent multimedia and Android1 application experience.

Mike Bell, vice president of Intel and general manager of the mobile communications business unit, said: "This new low-power Atom platform has enabled Intel to seize the opportunity for a cost-effective smartphone segment and further improve Intel ’s expanding smartphone portfolio. We believe that the experience brought by Intel Inside will win the favor of first-time smartphone buyers in emerging markets, while also helping our customers develop more cost-effective devices without sacrificing devices Performance or user experience. "

The new cost-effective products will provide many high-end features, including the Intel Atom processor Z2420 that supports Intel Hyper-Threading Technology, speeds up to 1.2GHz, 1080p hardware accelerated encoding / decoding, and support for up to two cameras with advanced imaging capabilities. It allows users to take 7 5-megapixel photos in 1 second in burst mode. The platform also includes the Intel XMM 6265 HSPA + modem, which provides dual-card / dual standby for consumers who are looking for a price-performance ratio.

Bell also highlighted the upcoming Intel Atom Z2580 processor platform for high-performance and mainstream smartphones (R & D codenamed "Clover Trail +"). The platform includes a dual-core Atom processor supporting Intel Hyper-Threading Technology and a dual-core graphics engine. He said that the new platform compared to Intel's current generation solution (Intel Atom processor Z2460 platform), performance can be up to twice, and provides very competitive power consumption and battery life.

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