Google and Amazon have successively offered 7-inch low-cost tablet PCs to grab the market, detonating a new wave of low-priced tablet PCs, including PC brands such as Acer and Asus, which have launched more price-sensitive models to fight, but in order to lower the cost of tablets, Acer and ASUS both gave up mainstream Qualcomm and NVIDIA processors and switched to MediaTek and VIA platforms. In 2013, the tablet market will not only have fierce terminal brand battles, but also the processor platforms will fall into a fighting battle. First-tier manufacturers will face low prices. Processor army attack.

The mobile device market is fiercely competitive. In order to grab the flatbread, in addition to launching 7-inch tablet models below $ 199, and turning to emerging markets such as mainland China and India that Google, Amazon and other companies have not yet invaded, Acer and Asus are about to launch new The price of the 7-inch tablet was even lowered to US $ 149, including Samsung Electronics, Lenovo, etc., also intending to follow up.

It is worth noting that Acer and Asus low-cost tablets are low-cost, and there are obvious adjustments in key components and specifications. Among them, Acer abandoned Qualcomm and NVIDIA processors and switched to MediaTek dual-core processors, while Asus also For the first time, the VIA processor platform was adopted.

Supply chain operators said that although the low-cost tablet specifications are in the spring, they have all the basic functions. In order to reduce costs, it is expected that the industry will switch to the MediaTek and VIA platforms based on the cottage market. Since Acer and Asus have PC repair service channels, The overall price / performance ratio may impact the cottage and white-brand tablets. This is also the first time MediaTek and VIA have entered the brand's tablet supply chain.

The supply chain industry pointed out that MediaTek is not only the king of the cottage mobile phone market, but also recently entered the smartphone battlefield in an all-round way, trying to challenge Qualcomm, Texas Instruments (TI) and NVIDIA and other international manufacturers. As the boundaries between mobile phones and tablets become blurred, for The card tablet market is also quite active. Under the blessing of the Acer brand, MediaTek has further expanded its mobile phone platform into the tablet market.

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