According to eMarketer's latest forecast, in China, advertisers are paying more and more attention to mobile phones, as well as video and social networking. Investment in these channels will continue to drive growth in overall online advertising spending. eMarketer expects that this year, China's online advertising spending will reach 50.31 billion US dollars, of which mobile advertising accounted for 72.0%. Video is the fastest growing advertising format in online advertising. eMarketer predicts that by 2021, online video advertising expenditures will exceed traditional television advertising expenditures, which will account for 13.4% of media advertising expenditures. eMarketer forecast analyst Cindy Liu said: "The growth rate of online video advertising is faster than that of overall display advertising, because brands are willing to spend more budget to invest in the audience's favorite content. In addition to investing in original content, video platforms are also seeking Establish exclusive partnerships, such as Baidu's on-demand video streaming service, iQIYI's cooperation with Netflix, etc." BAT (Baidu, Alibaba and Tencent) still dominate China's online advertising market. According to eMarketer's latest forecast, BAT will account for 64.1% of China's online advertising spending this year. Among them, Alibaba accounted for 35% of China's online advertising spending, followed by Baidu (18.4%) and Tencent (10.4%). By 2019, Alibaba’s online advertising revenue will reach 28.93 billion U.S. dollars, accounting for 38.0% of China’s online advertising expenditure. Tencent, on the other hand, is the company with the fastest growth in online advertising revenue. By 2019, the gap between Baidu and Alibaba will gradually shrink. Electric Water Kettle,Stainless Steel Electric Water Kettle,Electric Hot Water Kettle,Electric Water Boiler Kettle Shandong Sangle Group Co.,Ltd. , https://www.sangle-group.com