LED lighting market changes in competition

Last year, the LED lighting market gradually recovered and orders increased significantly. With the growth of LED, the future development of the lighting industry has become clearer, and the old lamp companies have also accelerated the pace of transformation.

At the beginning of last year, NVC Lighting, which ended the fight, quickly overwhelmed the LED market and proposed to exceed the annual sales target of RMB 1 billion last year. Currently, NVC Lighting's revenue from sales of LED products has increased to 16.7% of its total revenue. According to its financial report, during the first six months of last year, NVC Lighting's total sales of LED products reached 280 million yuan, an increase of 233.9% compared with the same period of last year. The growth rate is even more pronounced in the second half of the year, and it is more optimistic to complete the sales target of one billion yuan.

Similarly, Foshan Lighting Co., Ltd., which has experienced investor complaints and high-level shocks, has not relaxed its LED layout and has continuously launched low-priced products to hit the market. Reporter in the Lynx Mall inquiries, a business agent of Foshan Lighting 3W LED bulb lamp single price has been refreshed to 9 yuan, 2W bulb light does not post it dropped to 5 yuan.

“For traditional lighting companies, their attitude toward LED lighting is more contradictory.” Lan Wenliang, Marketing Director of Xianglong Electronics, reminded. From the time point of view, traditional lighting giants do not want LED growth too fast, because their traditional energy-saving products must exit in an orderly manner, including equipment and other updates, must have a certain amount of time, which is also caused by traditional lighting giants The reasons why the LED business had been reluctant to send force before.

In addition, subject to the impact of brand image and policy inertia, traditional lighting companies are particularly cautious about the reliability of LED products and the formulation of market strategies, causing them to fail to respond quickly in the LED field. The earlier idea of ​​traditional lighting companies was to hope that LED's development slowed down, so that they have enough adjustment and turn around time.

However, judging from the current situation, traditional lighting companies do not have much buffer time in LED business and must respond in a timely manner. Therefore, we can see that NVC lighting, Foshan Lighting, Sanxiong, Aurora and other old lamp companies have recently invested heavily in LED business.

The “awakening” of traditional lighting giants on the LED battlefield indicates that the LED lighting market is growing rapidly and its maturity is increasing. On the one hand, it also adds a lot of variables to the competition in the LED market. Traditionally, as the enterprise enters the LED field on a large scale, it naturally inevitably affects the emerging LED companies, and the market war between the two parties is imminent.