On July 18, the signing ceremony and press conference of the cooperation between the listed company Fangda Group Co., Ltd. and Zhongshan Suzheng Optoelectronic Lighting Co., Ltd. was held in Zhongshan Guzhen. Wang Shengguo, vice president of Fangda Group, and Luo Huichi, chairman of Suozheng Optoelectronics, attended the signing ceremony.

On July 22, Fangda Group issued an announcement stating that the company acquired 60% of the interests of three LED lighting companies controlled by Luo Huichi. The three LED lighting companies are mainly engaged in semiconductor lighting (LED) applications, namely, Zhongshan Zhengzheng Lighting. Ltd. and its affiliated company, Henglan Town, Zhongshan City, Teng Ding Lighting Factory (a subsidiary of Sanjiamen), Shenzhen Jinma Yingke Electronics Co., Ltd.

Fangda Group and downstream enterprises to form joint venture <br> <br> at the signing ceremony on the 18th, the two sides announced a cooperation: Fanta and cable Photoelectric integrate their strengths, set up in Zhongshan City, "Guangdong Fangda cable Zhengguang Lighting Co., Ltd. (hereinafter referred to as Fangda Suzheng), Fangda Group holds 60% of the shares, and Suzheng Optoelectronics holds 40% of the shares, jointly building LED general lighting R & D and production base. This is also a major measure that Fangda Group announced in June this year to enter the new energy field and develop the photovoltaic and LED industries. It is of great significance for the other party to continue to maintain its advanced position in the field of energy conservation and environmental protection.

On the 22nd, Fangda Group’s announcement also clearly stated that the trading party, Luo Huichi, funded the establishment of a new limited liability company based on the fixed assets, intangible assets, sales network and team of the above-mentioned three enterprises. It is “Guangdong Fangda Suzheng Optoelectronic Lighting Co., Ltd.” (referred to as the target company, the final company name is subject to the industrial and commercial registration). After the company completes the confirmation of the assets of the target company, the two parties sign the equity transfer and capital increase agreement of the target company. The company acquires 60% of the equity of the target company by means of transfer of equity and capital increase.

According to the above content, it is not difficult to know that Fangda Group not only acquired the 60% equity of Zhongshan Suzheng Optoelectronics Lighting Co., Ltd. controlled by Luo Huichi, Tengding Lighting Appliance Factory of Zhongshan Henglan Town, and Shenzhen Jinmao Yingke Electronics Co., Ltd. A new joint venture company will also be established.

Fangda Group has long been planning <br> <br> In fact, Fangda Group for the acquisition of the downstream LED business move, reporters are not surprised. Fangda Group is not the first LED upstream company to enter the downstream.

In recent years, the market share of LED lights has been greatly increased, and will continue to do so in the future, instead of replacing traditional lighting fixtures. It is estimated that the scale of China's LED lighting market will reach 56.4 billion yuan in 2016, accounting for about 46% of China's overall general lighting market. LED applications are extremely broad and the industry is highly permeable. In addition to broad application prospects in landscape lighting, signage and indicative lighting, indoor lighting, etc., LED has a wide range of applications in media construction, agriculture, automotive electronics, and optical communications.

At the signing ceremony on the 18th, Wang Shengguo’s speech was very emotional. He said that there were many lightings in the ancient town ten years ago, but there were no LED lights. Now, in the ancient town, almost all LED lights. More than a decade ago, a Cree chip purchased abroad - 14 mils, blue light, 470 wavelengths, worth $ 1 , saw the future of LEDs.

As early as June 24, Fangda Group announced that it would invest RMB 100 million to establish Shenzhen Fangda New Energy Co., Ltd. to develop new energy-saving technologies such as solar photovoltaic applications, photovoltaic building integration and LED industry. In the past, Fangda Group has industrialized experience in building photovoltaic integration and LED upstream and downstream industries, and has obtained 134 patents in related industries, including 26 invention patents.

The reporter also saw the determination of Fangda Group to develop new energy. On July 23, Fangda Group issued an announcement stating that the company and the Bank of China Co., Ltd. Shenzhen Branch (hereinafter referred to as “Bank of China Shenzhen Branch”) signed a strategic cooperation framework agreement in Shenzhen. In response to the needs of Fangda Group to develop photovoltaic power plants and photovoltaic building integration, Bank of China Shenzhen Branch will grant credit support to Fangda Group and its holding subsidiaries and project partners with a total amount of RMB 5 billion equivalent.

It can be seen that Fangda Group, which is optimistic about LED lighting, is likely to add LED lighting one after another.

What is the choice of Suo Zheng Optoelectronics?

Maybe someone will ask so many downstream LED companies, why is it that Sozheng Optoelectronics?

Fangda Group has taken a fancy to the large-scale production capacity, channel layout, sales capacity and profitability of Suzheng Optoelectronics. In the announcement, Fangda Group said that the total amount of the acquisition and capital increase is not more than 48 million yuan in cash, including 18 million yuan for acquisition and 30 million yuan for capital increase. Luo Huichi promised that the target company realized sales income of 150 million yuan and net profit of 3 million yuan from July to December 2014. In 2015, it realized sales income of 600 million yuan, net profit of 36 million yuan, and realized sales income of 1 billion yuan in 2016. Net profit 60 million yuan.

It is understood that Suzheng Optoelectronics was established in 2008, the product is mainly LED bulbs, and has more than 20 national patents. It has two brands: “Sozheng” and “Festival”. In order to deepen the cooperation relationship with agents, Sozheng Optoelectronics has done a good job in promoting channels through various means. Therefore, in December last year, China’s famous comic actor and actor Guo Donglin was hired as the image spokesperson.

At the beginning of this year, the reporter interviewed Wu Yong, deputy general manager of Suzheng Optoelectronics. At that time, he told reporters: "Suozheng Optoelectronics achieved sales of more than 90 million yuan last year. This year is a relatively glorious year. According to the plan, this year’s Sozheng Optoelectronics Sales will be tripled compared to last year, with a target of 300 million yuan." At the signing ceremony on the 18th, Luo Huichi also clearly pointed out that the annual output value of Suzheng Optoelectronics can reach 300 million yuan.

This strong alliance, Fangda Group and Suzheng Optoelectronics will be the joint venture company Fang Dasuo is the "aircraft carrier" in the field of LED general lighting, of course, the core weapon of this "aircraft carrier" will not only be LED bulbs .

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