Millet 2 can continue to shine?

In the long-standing voice of netizens, Xiaomi 2 finally came out. At 12 o'clock yesterday (10.30), Xiaomi Mobile's first round of 50,000 handsets began to be purchased. However, with only 2 minutes and 51 seconds, all 50,000 millet phones 2 have been sold out, and the next round of 250,000 units will be open for purchase in mid-November.

This phenomenon seems to tell Xiao Bian, Xiaomi 2 does not have to worry about the future, Xiaomi 2 can certainly reproduce brilliant. However, is this really the case? Take a look at the response to Xiaomi 2 on Weibo:

Lonely fog of tears: bought the millet youth version, all over a week before delivery, I let me feel then ah! Hungry marketing is a bit offensive, and now is the same with shipments. Buying a mobile phone is so strenuous. I can't imagine how Xiaomi can go for a long time or do it twice or more. I don’t believe you continue to do it. My mobile phone is broken, now waiting for the use of millet mobile phones, buy individual is not OK @ Luo Yonghao cute can only rely on hope in the old Luo

Dai Yanlin 2012 : Xiaomi 2 is too. Buying a cell phone also makes us look for it. At this point, there was no customer-oriented idea and it was decided to give up and buy an individual mobile phone. My site, you are the master, no way ~

Big brother in golden water : As a rice noodle, the advice for Xiaomi is. Orders connected to a group of customers have not been shipped yet. Do not make a hard transition to the next round of sales. Those of us who log in to see these days are really unwilling to hurt. Is it really unnecessary to improve this service? 8 days. . . I hope Ray always thinks about this problem. Thank you @ Xiaomi Company @ Xiaomi Mobile @ Lei Jun

Lotus shoes: Xiaomi, you are difficult to produce, right? ? ! ! ! Not yet out of the library. . . Didn't it say that it shipped within one week? Now it's all 8 days. It shows that it's time to go out of the library without such a flicker. . . @ Lei Jun @ Xiaomi Mobile Phone [View image]

Simple point LZ: Really angry. Millet mobile phone is not easy to capture from the Internet, promised delivery within seven days. The result was shipped in eight days and shipped. The address was returned to the wrong person. Customer service can't get through the phone, Xiaomi's children's shoes, you are too irresponsible, and I'm so enthusiastic about you. Too disappointing. @ Xiaomi mobile phone

A brief look at Weibo’s microblogging commentary will reveal that many customers who are rushing to buy food are vomiting, and even a lot of rice flour is going in the opposite direction. This is undoubtedly a big irony for Xiaomi mobile phones, which are known as "user experience."

On Xiao Bian concluded that the success of Xiaomi 1 is undoubtedly three points: First, high with low prices; Second, good at marketing; Third, borrow the "Apple" effect. Obviously, this time, Lei Jun seems to have copied the success of Xiaomi 1 to Xiaomi 2.

However, Xiao Bian has certain doubts about this.

The first thing to say is that Xiaomi’s high and low price advantage. The Millet 2 phone uses a Qualcomm 1.5-MHz quad-core processor, a super-high 342-pixel 4.3-inch IPS screen, and has 2GB of memory capacity and an 8-megapixel top-end configuration. However, this configuration can no longer reach the realm of high and low levels when Xiaomi came out. As early as before the release of Xiaomi 2, Lenovo, Tianyu, Meizu, 360 Special Supply, Huawei, ZTE, and Oppo all released quad-core mobile phone plans. Among these Internet companies or manufacturers, Huawei's glory 2 in front of Xiaomi 2 has already boiled the entire industry and machine friends who are concerned about “fever” phones with their low price of 1,888 yuan. In contrast, the millet 2 16G version is priced at 1999 yuan, 32G version of the price advantage of 2299 yuan has long been no longer.

Followed by Xiaomi's marketing strategy. It can be said that Xiaomi's marketing strategy borrows a lot from Apple, especially “hunger marketing”. This time, Xiaomi 2 still did not abandon this strategy. It is true that this once again started Xiaomi 2's popularity. However, according to Weibo comments, this strategy has already had negative emotions in rice flour and is no longer desirable.

The third is to use the "Apple effect." It can be said that since the Xiaomi mobile phone was launched, Lei Jun company has given it a synonym, "Chinese Apple" or "Apple's Little Brother." With the extraordinary market effect of Apple, Xiaomi is also widely concerned. Not to mention, Xiaomi's user experience can be compared with Apple. It is said that with the death of Steve Jobs, Apple's new products have begun to be questioned. Millet 2 can continue to hug the thighs, but how should Xiaomi 3 and 4's roads go?

Xiao Bian think that the various advantages of millet mobile phones have gradually weakened with the market changes, and millet 1 exposed a lot of millet phone problems, such as keystrokes, paint, call break sound, etc., as well as due to inadequate after-sales accessories Out of stock, high testing costs, price inconsistency, no news after returning to the factory, etc. In terms of market feedback, the quality issues left by Xiaomi 1 have not yet been fully resolved, but Xiaomi has to launch second generation products in order to achieve performance. Whether millet can cope with the maintenance of two generations of products after sale is still unknown.

As an independent mobile phone brand in China, Xiao Bian is supportive of Xiaomi. But if Xiaomi doesn't reflect on his problems and imitate them, Xiao Bian is really worried about Xiaomi's future.