In fact, PPTV (Suning Sports) has a long way to go for sports. Their status is not stable. It is only that LeTV is now down. He is fortunate enough to have a rich father (Suning). If we think about innovation capability, the rigid thinking of PPTV may be difficult to compare with LeTV. If we are concerned about operational capabilities, we still maintain that the old TV station PPTV is conscientious, but we did not say anything bright. If it is said that the exploration of China's sports industry, PPTV is nothing more than taking the music as the way to go in the past, a large number of hoarding of copyright, the future will have to take the payment model. The fact that fans have to spend money to watch the game is already a trend. However, the operation of PPTV is hard to really allow fans to willingly spend money. For example, broadcast quality, picture clarity, user engagement, narrator level, and fan interaction innovation model, etc. To be honest, there is still a certain gap with LeTV. The detonation of LeTV Sports was related to the loss of funds from its parent company LeTV, but Le Sports did indeed go much higher in many ways. Even in marketing and promotion, PPTV is still unable to keep up with Le Sports. Dong Lu Huang Jianxiang Zhan Jun Portrait Right Used However, the above is not the focus of this article. The focus has only just begun. In addition to having a cash-strapped gold father, PPTV actually has a lot of problems. One sports operation must involve three cities: Nanjing, Beijing and Shanghai. This shows how confusing the internal reconciliation is. In fact, In PPTV's Beijing Operations Center, a large number of editorial staff resigned from LeTV Sports, and some deputy editor of Qianle Sports as a leader in the work of domestic soccer in PPTV Sports, is basically based on the old sports portals. To maintain, to be honest, I don't see any bright spots. The others did not make progress in PPTV. On the contrary, it was a bit surprising. It was their indifference to the awareness of copyright protection. Why did you say that? Recall that in August 2016, BesTV and Xiaomi Corporation jointly announced that they will open BesTV on the Xiaomi Box. The first batch of cooperation will include Premier League events, and the 299 yuan annual fee will see the Premier League 2016-2017 season. 380 events broadcast and on-demand playback. At that time, the British Premier League's mainland Chinese copyright party Yingying Sports filed a strong objection. Eventually this matter was over. Xiaomi television executives at a press conference conceded that the copyright fees would not be broadcast. In fact? As the leader in the field of China's Internet intelligent hardware ecology, Xiaomi should gradually raise its awareness of sports copyright. It cannot be said that only through cooperation with a certain media platform, it will not be afraid to go live sports events. At this time no more appeared on the millet TV, even the millet live entertainment has also been because of the piracy incident, so that Dong Lu team is very dissatisfied, in fact, not Xiaomi deliberately, but they really do not understand sports , but do not know how to respect sports copyright events. Xiaomi likes to promote its content to the outside world. How powerful is it? Indeed, under the support of many excellent video sites such as iQiyi, Tencent and Youku, Xiaomi’s TV dramas and variety shows really far exceed those of the most prosperous era. . This is because Xiaomi cooperates with a number of video websites and can directly use movies, TV shows and other content to play. In the fields of film and television and variety shows, it is often possible to obtain a powerful media broadcast platform. The copyright parties of general movie and TV dramas and variety shows have no opinion. Because every year we introduce new movies, dramas, and variety shows too much, we do not know which step will certainly be hot. Sports competitions are not painful. There are only a dozen of the world's famous sports copyright competitions. You cannot make them because they all have a tradition of more than ten years or even hundreds of years. The absolute source of sports events is the first source. It is the sports league. The second source is the live broadcaster. Therefore, the most popular part of the sports industry is the copyright competition. Each major platform will stage a round of smashing every year because of live broadcasting rights. However, Xiaomi's right to publicize and promote only through cooperation with PPTV is also very astute. . So, is there any benefit to the formalization of the Chinese sports industry and the copyright market? Everyone who pays attention to the Chinese sports industry and the copyright market should understand that this will only disturb the rhythm. No matter what unpleasant things LeSport has done in the past, they understand that only when they are allowed by copyright events, especially by the AFC, FIFA or the NBA, can they spread, and in the media dissemination and reporting, Also pays great attention to wording. In addition to the copyright competitions, some portraits of sports names also need protection awareness. For instance, Xiaomi released a sports channel together with PPTV Sports recently. From the perspective of SARFT, strictly speaking, it cannot be passed. If you want to go online with a sports channel, the TV station OTT should add the word “carouselâ€. This is advertised in media reports. In the sports channel, Xiaomi TV will present Ligue 1, Serie A, La Liga, and China Super League. Other exciting events witnessed the contest of the world's top teams and the display of Xiaomi's TV shows: Live La Liga and Super League events. Millet TV can also see Super? This joke was disclosed in a microblog by Xiaomi’s president Lin Bin several years ago. He said that Xiaomi TV’s millet box can pass through certain technologies and can broadcast Super League.... is it too ambiguous, and millet spent money to buy copyright? Did you think that millet TV is just a screen player? Wrong, he is a TV, he is a port, and the same port on the mobile phone, PC segment, PAD side, which port broadcast live events, these are clearly defined, but the high-level millet has a blank It is worth noting that it is technically originated. It is a blank look for content and self-righteousness. The reason why Chen Yun, who was once a tyrant, left Xiaomi was actually a large part of his reason why he couldn't understand his executive colleagues. He always thought that through the cooperation, he could get through the replacement of resources, and why he should spend it. What about money? Zhan Jun Dong Lu Huang Jianxiang Then the question is, does PPTV really do not know the importance of sports copyright, do you really not know that it is necessary to avoid risks in publicity? Can even allow the portraits of Dong Lu, Huang Jianxiang and Zhan Jun to be used as poster promotion for the Xiaomi TV Sports Channel? I am afraid that PPTV knows the truth. They know that even if Xiaomi TV was warned by the copyright authorities and criticized by the media and users, it was also Xiao Mi as a cannon fodder. The object of criticism was not PPTV, but in the public opinion, let PPTV gather sports. There are numerous events this event has been infinitely enlarged. It seems that PPTV is also really tricky ... and millet TV, which knows nothing about sports, will once again make jokes about the Premier League. Transparent Led Film Screen P8 We are an enterprise with the whole industry chain of LED film screen display platform, which realizes the research and development of transparent film materials, independent patch production, assembly, sales and service. Products are mainly used in large glass curtain walls, city buildings, large shopping malls, glass guardrails, glass windows, shops along the street, automobile 4S stores, jewelry brand stores, brand clothing chain stores, unmanned supermarkets, indoor hanging and other fields. Transparent Led Film Screen P8,Small Transparent Led Screen,Transparent Led Film,Transparent Led Wall Guangdong Rayee Optoelectronic Technology Co.,Ltd. , https://www.rayeeled.com
Objectively speaking, the downfall of LeTV Sports has caused the Chinese sports copyright market to appear turbulent. PPTV, as an acceptor, has ordered the trend of the rivers and lakes, thinking that the copyright of Super League, which had been shouted for 1.6 billion for 1 year and 8 billion for 5 years, is in the hands. Stable; that the AFC League in hand, the status of stability; that LeTV as sports can not digest the copyright event has dropped the bottom, they rely on gold parent Dad Suning's investment support, status will be stable.