Electronic enthusiasts eight o'clock: China's Lenovo Group decided to put a bet on the evolution of smart phones. Motorola's mobile phone will promote the development of a variety of ancillary equipment such as robots and printing presses that are used after connecting smartphones. Lenovo inherited the concept of "modular mobile phone" that Google abandoned in the United States and strived to popularize smartphones that can be added later. In China, although Lenovo has been overtaken by other emerging forces in the smart phone field, other companies are only reducing risk by improving functionality on the original basis. Lenovo will explore a different route.

"Although the development of the (smartphone) industry has stagnated, we will take the lead in continuing to promote technological innovation."

At the end of February 2017, at the mobile phone show in Spain, Motorola President Aymar Lencquesaing announced this. The business policy of continuing to invest in smartphone development in developed countries such as Apple and South Korea's Samsung Electronics in high-priced markets has been clearly proposed.

Lenovo Group ranks second in the market share of India and Brazil. In the market outside China, there is a lot more than the trend of South Korea's LG Electronics. Affected by the fire accident of mobile phones, Samsung’s brand influence has a shadow, and Lenovo believes that this is a good opportunity to counterattack.

However, in the Chinese market of Lenovo's base camp, in addition to being overtaken by Huawei, it has also been preempted by the emerging forces OPPO and vivo, and the market share has been decreasing.

In India, if the local companies rise, or Chinese companies take the opportunity to accelerate overseas, Lenovo's business environment will become more severe.

The core of Lenovo’s smartphone strategy in developed countries is the “Moto Z” model. This is a phone that can be used with other add-on modules on the back. The model is available in the fall of 2016 and has introduced additional modules such as cameras, batteries, portable projectors and speakers.

The speaker module is used for 14 hours per week and the camera module is used for 6 hours per week, which is very high. The backup battery in the United States is selling well, and the Japanese camera is popular. The loudspeakers in Australia sell well, and the needs of different regions are unique.

Lenovo is still discussing the development of new add-on modules. In the future, real-time photo printers, rear covers with illuminated LEDs with display functions, and card slots for inserting multiple SIM cards may appear.

In addition, Lenovo is also developing terminals that are larger than the back of the phone, such as toy robots and tablet computers plugged into Moto Z.

Lenovo plans to make smartphones the heart of a variety of portable devices, replacing the original substrate parts to reduce costs.

James, senior director of Motorola, who was interviewed by the Nihon Keizai Shimbun (Chinese version: Nikkei Chinese), said, "The time for commercialization has not yet been determined. However, as a product that reflects market demand, it is very close to commercialization." can be fulfilled.

In the context of the maturity of portable terminals such as smartphones and tablet computers, and the long-term replacement cycle of consumers, the use of smartphones as substrate modules that can be used in other portable devices has become one of the options.

In addition, this concept is flexible enough to respond to differences in terminal demand across regions. However, at the same time, it faces the risk of decentralized development resources and the expansion of inventory. It can be said to be a double-edged sword.

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