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In Tokushima Prefecture, from the lighting of bridges and tourings to traffic lights are all LEDs. The county has long used the slogan “LED Island†to apply LED to landscape construction and industrial revitalization. Local people expect that Nakamura’s awards will “provide a powerful boostâ€.
In the new town of Tokugawa, which flows through the center of Tokushima, the bridge and the sightseeing roads on both sides of the river are dotted with blue, red and other LEDs every night, which has become one of the representative landscapes of the city. Every three years, there will be an art festival to showcase LED works on the streets.
"I hope to use the award-winning effect to further strengthen the brand influence of Tokushima Prefecture." The director of the New Industry Strategy Division of Tokushima Prefecture, Shoji Shoji, described the outlook. Tokushima Prefecture wants to develop LED into a backbone industry. In 2005, it proposed the "LED Valley Conception" to attract related companies.
According to reports, today, the number of LED-related companies in Tokushima has increased from the initial 10 companies to 123, creating more than 600 jobs. Last year, LED products sales of related companies reached 34.7 billion yen (about 1.98 billion yuan), nearly 7 times that of 2010. Takura Tatsuichi, the managing director of the Tokushima Institute of Economic Research, said: "Tokushima is at the forefront of the world in the use of LED for landscape construction and industrial support. It must be further promoted as a city of LEDs to the world." 
According to Japanese media reports, Professor Nakamura Shuji (60) of the University of California, Santa Barbara won the Nobel Prize in Physics for developing blue light-emitting diodes (LEDs). Nakamura’s alma mater is Tokushima University, and the Nichia Chemical Industry Company, which once worked, is also located in Tokushima Prefecture.