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Overall home lighting
introduction
The rise of the overall home lighting concept came into being. More and more designers and consumers are in the process of purchasing, and they are eager to meet the needs of a certain brand of home lighting. This is the background of the birth of the overall home lighting, and many manufacturers are also looking at the broad prospects of the overall home lighting, have launched this banner.
It is understood that the overall home lighting is an innovative concept put forward by the home lighting enterprise after a certain stage of development. It is not a simple superposition of the lighting product line, nor is it a simple stacking of lighting design, but should be home, light and light. The organic combination forms a perfect whole.
Although the products and styles that companies are involved in are becoming more and more abundant, this also causes a group of followers who do not have the mature products of home lighting to mature at the same time. They really start from the technological innovation and look for differentiation. There are fewer and fewer companies. According to market research, only a handful of branded companies' products can truly be called overall home lighting. On the one hand, because the overall home lighting needs to provide more categories, the investment is large, and companies without strong strength cannot be in this field. Based on it. On the other hand, companies need to cooperate with funds, technology, talents and other aspects to take the burden of overall home lighting.
All in all, overall home lighting is indeed a goal for many companies, but it is not a reality. As for how far the goal is from reality, the key depends on whether the strength of the company matches the market.
Overall home lighting boom
As early as a few years ago, the concept of building an overall home lighting has been heated up in the lighting industry. The so-called concept of holistic and harmonious has been spurred by the company's expansion of the channel. Large and small home furnishing companies like to add the whole word in front of home lighting, but looking at the development status of home lighting in recent years, There are only a handful of companies that can put this concept in place. This situation has caused some consumers, designers, companies and other puzzles about the overall concept of home lighting. In 2009, the overall home lighting seems to have re-ignited momentum, so this time is still hype? Or is the home lighting industry entering a truly mature sign?
At present, the competition in the field of home lighting is quite fierce. Although the brand concentration and marketing techniques are more mature than other categories, can the home lighting enterprise put the concept of overall home lighting in place?
Some people in the industry believe that the concept hype is almost the same. After the slogan, the market will start to calm down. 2009 will be the time when many companies put the concept into action. The facts show that in the first half of 2008, home lighting companies focused more on channel expansion. In the second half of the year, enterprises mainly contracted channels, revitalized existing networks, strengthened the quality of specialty stores, and increased sales of single stores. In the first quarter of 2009, major home lighting companies held dealer meetings to showcase the strategic direction of the company this year. I believe that the next wave of emphasis on channel quality construction and product matching will be set off, thus gradually uncovering the overall home. The real veil of lighting.
What is overall home lighting?
Home lighting and overall home lighting are literally different from the overall word, but there are qualitative differences in the development stage. How to transition from home lighting to overall home lighting? At what stage of home lighting is it necessary to introduce the concept of overall home lighting? Product line rich = overall home lighting?
In fact, the biggest difference between the overall home lighting and home lighting is that the former has a new design concept and a full range of service quality. It is understood that the overall home lighting is an innovative concept put forward by the home lighting enterprise after a certain stage of development. It is not a simple superposition of the lighting product line, nor is it a simple stacking of lighting design, but should be home, light and light. The organic combination forms a perfect whole.
In this regard, the overall home lighting does not only mean that the product line is rich, but should be able to meet the consumer demand for one-stop products and consumption concepts. Even more often, the overall home lighting needs to be truly integrated into the home atmosphere.
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