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"China Sankei Shimbun": Just now you mentioned that you want to strengthen the products that are developed in the face of the Chinese market. What are the differences between the Chinese market and the European, American and Japanese markets?
Yamamura Yahoo: First of all, the demand growth of semiconductors in Japan and the US market is getting slower and slower, and China's electronics industry is developing rapidly. China is now equivalent to the world's factories, and its development is at a stage of rapid development. The development speed of China's semiconductor market is in an overwhelming position in the world, so I think this should be a relatively large feature of the Chinese market. The Chinese semiconductor market has maintained double-digit growth, accounting for 30% of the global market in 2006. For Renesas, China is a growing market and an important design and manufacturing outlet. Therefore, according to the current market situation, Renesas has reorganized the sales of the mainland and Hong Kong from 2007, the technical support system, and began to promote the new system of China's business.
"China Sankei Shimbun": Can you introduce the specific implementation goals of the strategy?
Yamamura Yahong: In our new strategy, Renesas focuses on the Chinese business into two categories, one is the “local business†in the Chinese market, and the other is the multinational companies from Europe, America, Japan and other countries and regions. Re-export trade." In the future, Renesas will invest more in its key target products and fields, such as MCU, AV equipment, automotive electronics, etc., which Renesas sees as a promising field, and hopes to be in the world's number one MCU field and Currently in the AV field with great development potential. In order to expand sales, in May this year, Renesas signed two new contracts with Arrow and Avnet, two global distributors, in order to open up more new users. In addition, in the new plan, Renesas proposed to use China IDH (IndependentDesignHouse) to provide sufficient technical support for Chinese customers. In addition, with the increase in sales, Renesas will first expand its investment in manufacturing and increase the production capacity of the Beijing and Suzhou factories. Renesas plans to increase the current production capacity of the two post-process plants in Beijing and Suzhou to approximately 60 million/month in fiscal 2008, and continue to expand production capacity in the next five years.
"China Sankei Shimbun": What is the focus of Renesas' product development?
Yamamura Yahong: We focus on MCU semiconductor products in terms of products, and another area is mainly in the AD field, which is the AD field, the mobile phone field and the automotive field. In China, MCU is mainly for air conditioners, remote controls, electric meters, small appliances, electric bicycles, etc., and we are entering these cities with our advantages. Therefore, the key areas are three areas: AV field, mobile phone field and automobile field. In the field of AV, the sales of MCUs are mainly for professional LSIs. In terms of mobile phones, as the functions of Chinese mobile phones become more multifunctional in the future, the MCUs of the company's advantages will be scored. In the automotive industry, the products that are very advantageous in the world will be hit by Chinese cars.
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Renesas Technology Co., Ltd. has released a new China strategy in Beijing, expecting sales to increase by 100% in China by fiscal year 2010, and product market share in key areas such as MCU, TV LSI and automotive semiconductors will increase by 100% simultaneously. . Renesas hopes to develop products suitable for the Chinese market through cooperation with China, so that local businesses can develop faster. In the future, Renesas not only expects a significant increase in sales, but also plans to significantly increase the design capacity and capacity of its plants in China. The capacity target is to increase to three times within five years. What are the development characteristics of China's semiconductor industry market? How does Renesas' localization business develop in China? How does Renesas cultivate local talents? In this regard, "China Sankei Shimbun" reporter interviewed the chairman of Renesas Semiconductor Management China Co., Ltd. Yamamura Yahong.