Smart wear wants to resurrect

Smart wearable devices have entered people's field of vision for many years, but most people's concept of smart wear is still vague, and even the most common smart bracelets and smart watches represent smart wear. In fact, the original meaning of smart wear refers to the intelligent design of the user's daily wear, in addition to smart bracelets, smart watches, smart glasses, smart necklaces, etc., as well as VR or other high-tech wearable devices are within this range. .

As a new technology concept that emerged after the smartphone, smart wearables marked the beginning of a new era in electronics manufacturing. As an emerging field, smart wearable technology has the characteristics of Internetization from product definition, production, marketing, supply chain and sales, and it has strong appeal to entrepreneurs.

Smart wear The fire of this revolution comes from Silicon Valley, but the real spread is in China. In recent years, from Google Glass to Eyephone, from Fitbit to inWatch, a cool smart wear is blowing into the traditional business world. According to relevant data, since 2013, Capital Lab has included 25 cases of smart wearable technology venture capital investment, with a total amount of 314 million US dollars disclosed, and accumulated financing amounted to 587 million US dollars; and in all investment cases, 13 Home companies bring smart wearable technology to the military, sports, health care and other professional fields.

In the past few years, China's various intelligent hardware emerged in an endless stream. The most common method is to make an app, connect the device and the mobile phone, and view the status of the device through the app on the mobile phone. This smart wearable product with the mobile phone as the smart carrier The implementation is the most common. Since then, intelligent products such as smart bracelets, smart glasses, smart watches, smart clothes, smart jewelry, etc., using mobile phones as smart carriers have been produced one after another.

However, since last year, the smart wear market has been greatly reduced. At the end of 2016, Motorola said that due to lack of market attractiveness, it will delay the Moto360, a smart watch equipped with Android Wear system indefinitely; and Pebble, who was first involved in the title of the originator of smart watches, experienced a lot of discounts and was acquired by Fitbit more than ten times after the big layoffs. Smart wear seems to have lost its former glory, and even Google’s eyewear project, which has been speculated by countless people to change the world once again, has stopped.

Once upon a time, with a price of 30 to 50 US dollars, you can buy a domestic "smart watch" with Bluetooth control and call function. However, now they are gradually "dead". The singer-smart smart wearable device has become the mainstream voice, and the rumors of the past few years have long since disappeared.

Although many people are now singing smart wearable devices, major data research and analysis companies believe that they have more room for development. Market research firm IDC reports that health and fitness still seem to be the most popular application areas for wearable devices.

In fact, in the first two years, smart wearable devices are still full of popularity, people who are used to the mobile phone tablet, are very interested in the gadgets that can be worn and detected heart rate. For a time, smart wearable products are everywhere, smart watches, smart bracelets, smart T-shirts, smart running shoes... It really gives us a feeling that everything is smart, but is the future really coming? After a period of time, everyone found that these once beloved products gradually became a chicken.

At present, wearable devices have great development space in many vertical fields such as sports and medical care, but they are still in a groping phase and have not been able to set off big waves. Taking Apple's smartwatch AppleWatch as an example, Apple is exploring ways to help users reduce the burden of chronic diseases, a move that could prompt insurance companies to work with companies like Apple.

In response, venture capital firm Stephen Kraus, a venture capitalist at Bessemer VenturePartners, points out that the focus of wearables should target people with special needs, and there are huge opportunities. This will also help to transition wearables from "having a good product" to "must have a product." Coincidentally, Fitbit also saw this opportunity. The company is not only tracking health data, it is also developing sleep disorders that monitor sleep apnea.

Perhaps from this point of view, wearable devices are not without a chance. According to IDC data, from the fourth quarter of 2016, the wearable market began to show signs of recovery. In the first quarter of 2017, global wearables shipments totaled 24.7 million units, up 17.9% year-on-year. At the same time, this year's smart apparel market global shipments are also expected to exceed 3 million. There is no doubt that this is good news for smart wearables. Market research firm StrategyAnalytics expects total wearables for wearables to reach $45 billion in 2022. In their view, the smart wear industry, which is growing exponentially, will be a huge “market cake”.

In order for smart wearable devices to “resurrect”, companies must refocus on creating value closures while addressing “stability and reliability of products and services,” “perfect scenario applications and data services,” and “complete personal behavior and health data. Three major problems in the service system.

According to IDC's research report, in the fourth quarter of 2017, Apple's Apple Watch series shipped about 8 million, occupying the top spot in the smart wear market in the quarter, with Fitbit ranking second with shipments of around 5.4 million. In the 2017 full-year data, Apple's Apple Watch series sold a total of 17.7 million units, ranking first; domestic manufacturers Xiaomi ranked second with the Xiaomi bracelet series, with shipments of 15.7 million. Apple's Apple Watch line of products in 2013 was eye-catching, with a growth rate of 55.9%. Xiaomi ranked second, but shipments fell by 0.3% from last year.

A smart wearable device is a device that can be worn directly on the body or integrated into clothing, accessories, and can interact with the cloud through software support. Its ideas and prototypes appeared in the 1960s. Conceptual equipment was introduced in the 1970s and 1980s. In 2012, wearable terminals such as smart watches began to erupt, and in the second half of 2013, they entered the product intensive release period. Currently, wearable terminals are mostly seen in mobile phone auxiliary devices. Among them, smart bracelets, smart watches and smart glasses are the most common, and the three accounts for more than 70% of the global wearable device shipments.

From IDC's current and past data, we can see that although foreign companies still dominate the smart wearable market, domestic brands such as Xiaomi and Huawei have already caught up in number. With the rapid development of domestic artificial intelligence, I believe domestic brands are also Will be more and more inferior to foreign brands. Moreover, domestic concerns about the safety of children and the elderly are more concerned. Therefore, smart watches based on precise positioning and independent calls will still be a demanding category in the future, which is not a small boost for the development of the domestic smart wearable market. With the continuous deepening of health concepts, excessive pressure on white-collar workers and the improvement of living standards, the growth potential of smart bracelets and smart watches used in sports health is also great. Therefore, the potential market for smart wearable devices in China is still vast, and there is much to be done in the future.

However, the current smart wearable device can not get rid of the control of the mobile phone, the use experience is not satisfactory, and the battery life is insufficient, resulting in a short time for the smart wear device to be used continuously, and the frequency of use by consumers after purchase is greatly reduced. As a result, smart wearable devices are more like an embroidered pillow in the eyes of many consumers – invisible. However, this does not prevent smart wearable devices from becoming the "darling" of the market. With the continuous development of artificial intelligence and continuous advancement of technology, problems such as independent connection and battery life will be solved, and smart wearable devices will be more prosperous.

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