Three Future Development Trends of Mobile E-commerce

A few days ago, columnist Lydia Dishman published a review article on the Forbes website, predicting the three major trends in the future development of mobile e-commerce. Let's take a look.

1. Use "moving image recognition technology" to take photos. Imagine: In the street, you see a stylish man wearing a pair of great shoes, you take it down, and then your phone will give you a URLs, you can buy them above. Although this technology has not yet been fully implemented, mobile image recognition technology (MIR) is accelerating.

Stephen Shepherd, general manager of LTU Technologies, believes that this technology will soon be realized. He said: "Asia and European retailers have already applied 'mobile visual search' technology to targeted mobile commerce applications. Within three years, we will see US retailers rapidly adopt this technology." It is also predicted that this situation will be commonplace in the future: With the retailer's mobile commerce application to passers-by shoes or backpack photos, they can immediately find the same or similar style of products to buy.

Shepherd also said that before mobile visual search technology becomes mainstream, there are two challenges that need to be solved. One is to develop an image recognition technology that can accurately recognize three-dimensional objects; the other is: "To be conducted in a way that respects the privacy of others," he added.

2. Apps that go beyond simple online shopping To take advantage of this trend instead of curling up in corners, physical stores can grab customers as they visit stores or elsewhere. Last year, I reported that Sephora, a global beauty cosmetics chain, used digital technology to add a lot of color to its own, and it has brought shopping distances between online and offline. The move was also successful, resulting in a 150% increase in mobile shopping, exceeding the industry average.

For this purpose, Sephora allows consumers to see more information (including prices, ratings, reviews, etc.) on all of the store's (more than 14,000) products on their mobile apps, increasing their mobile sales share. Sephora also added many viewing features to its mobile app, allowing consumers to scan their credit cards and deposit them into their personal data along with past purchase records.

3. Better participation Brand consumers like to comment on product reviews, such as brushing pages on Facebook, posting photos on Pinterest, and expressing their enthusiasm for a brand. As it turned out, Burberry was the master in this area. He collected photos of his own brand enthusiasts wearing his iconic trench coat.

Buzztala, a start-up, took advantage of this trend and has just released a video-based social networking platform for user-generated content to other retailers and brands, allowing consumers to more easily publish their own video reviews and comments directly to their favorite websites. on.

Brand owners can review the content before it takes effect, and the page can be customized according to the company's wishes. For consumers, viewing existing content and uploading their own reviews is as simple as pressing a call key on their mobile phone.

In the article, Lydia Dishman pointed out in the article that according to the latest report from Juniper Research, the transaction value of mobile e-commerce will rise to $3.2 trillion in 2017, compared with only $1.5 trillion in 2013.

The rapid development of mobile e-commerce is obvious to all. Buying goods, placing orders, or even making payments on mobile devices are no longer new. How to expand innovative business, enhance user experience, and tap new growth points are more considerations for application developers.

As mentioned in the article, “Mobile Image Recognition Technology” has been mentioned on the E-Commerce Forum and the Mobile Internet Conference several times. It is conceivable that in the near future, consumers can purchase according to product photos, or Lock the target in the video program Click to buy.