Two Strategies to Promote the Construction of Sensor Industrialization in China

Based on the existing industrialization of sensitive components such as temperature-sensitive and pressure-sensitive components in China, it is necessary to accelerate the industrialization of sensors, such as pressure, temperature, and acceleration, with independent property rights, and form batch products to enter domestic and foreign markets. At the same time, we will carry out domestic research on high-stability humidity and gas sensors, high-precision pressure sensors, master core technologies, speed up the transformation of scientific research results, accelerate the industrialization of new sensors, strengthen the development of sensor application technologies, and make more localization as soon as possible. Sensors enter the domestic and foreign markets. In the future, it is necessary to carry out in-depth industrialization work on the above products and technologies, strengthen research and research on sensitive materials, conduct in-depth research on mass production technologies, test technologies, and reliability technologies, strengthen technological innovation, optimize product structure, and improve product quality. Technical competitiveness.

Marketing Channel Strategy China's sensor industry market is still in the initial stage of development. It is important not only to establish the company's own superior product brand, but also to provide customers with high-quality technology and to determine the correct channel strategy. It is right to value the quality and performance level of the product, but the rational formulation of the marketing channel is also a key factor to enhance the competitiveness of the company. The marketing channel strategy of the sensor industry should emphasize that companies establish long-term, close relationships with professional and high-level services and users, pay attention to the development of large users, and at the same time, develop sales channels to flattened structures, establish marketing networks, and shorten sales distances, and It is necessary to improve the service and technical support capabilities of agents or dealers, and to reverse the situation in which the intermediate link will affect the expansion of the product market due to low technical support capabilities. The sensor market space will expand, the supply and demand relationship will present a diversified and fair competition, and the “online order” transaction will be another new sales channel.

Applying market strategies and applying market strategies should strengthen the flexible and flexible function of market services. Products must not only satisfy user needs, but also further guide new technologies and technologies to promote technological advancement in other areas and improve the competitiveness of enterprise services. The sensor technology has evolved from the traditional physical type to the functional technology, compounded, miniaturized, multi-functional, digital, intelligent, systematic, and networked. The application field has also been based on the high technology and military fields in the 1990s. Industrial transformation, large-scale engineering system support, quickly transferred to various areas of the national economy such as automotive electronics and home appliance control systems, medical and health, health care, environmental protection monitoring and governance. To achieve leap-forward development, the sensor industry must establish a sense of innovation, vigorously strengthen the development of new sensors, closely integrate the national conditions and market development needs in China, and strive to develop new high-tech sensors with independent intellectual property rights to improve the product's cost-effectiveness. Accelerate the transformation of scientific research results, accelerate the industrialization of new sensors, rapidly increase the market share of domestic sensors, and narrow the gap with developed countries at a faster pace.