We are still far from "playing TV"

In 2013, the industry was seen as the first year of full-blown smart TV. But the desire is very good, and the reality is very edgy. Although the “intelligence quotient” of smart TVs is getting higher and higher, it brings more and more rich content enjoyment to people. However, due to the lack of relevant application development, smart TV “intelligence” is inconvenient. There is a danger of smart TVs being decorated. According to data from the China Electronic Chamber of Commerce, the current smart TV connection rate is less than 30%. That is to say, only 30% of the users who purchase smart TVs actually use smart services provided by smart TVs, and other 70% smart TVs. The smart features are basically not used.

According to the reporter's understanding, at present, all domestic and foreign color TV companies have launched smart TVs, and even IT companies that were not in the home appliance circle have begun to set foot in this field. TV is undergoing a "smart" revolution. Smart TVs not only have the function of watching TV programs on traditional TVs, but also have the ability to browse news, video on demand, play games, and work on the Internet. It can be said that what can be done on other smart devices can be done on smart TVs.

However, compared with the development level of smart phones and PCs, smart TV is still a mature "child". Liu Hongxin, general manager of Hisense Electric, told reporters that there are still two major problems in the development of smart TVs. One is control and the second is lack of application software. These two major problems are not resolved, and the hope brought by smart TVs will be difficult to turn into reality.

In the era of traditional television, the information received by users is "passive", what the TV station puts, and what the user sees. These simple functions can be achieved with simple operations. The remote control of traditional TVs cannot meet the requirements of smart TVs. However, although major manufacturers have tried to introduce new ways of controlling smart TVs such as voice, somatosensory, and gestures to solve the problems of traditional remote controls and “mouse + keyboard” Computer operation methods, but the reporter experienced unsatisfactory after experiencing these four different control methods. The overall feeling is slow response, delay, and human-machine interaction is not smooth. For example, some of the remote control's "air mouse" can only take a straight line, and can not follow the user's wishes to go slash, take the curve, can not "point where to fight where" often misplaced. As for the voice operation, it only stays at the conceptual level. The current voice operation can only complete some simple symbolic operations, and the operations that are slightly more complex cannot be completed. The user is unbearable to complete a command and it takes a long time to wait. time.

In addition to the inconvenience of control, the lack of application development is the biggest shortcoming of the current development of smart TV. Smart TVs are used first, so the richness and selectivity of content are an important criterion. Major home appliances companies have made every effort to cooperate with mainstream video sites to resolve the lack of content, making this problem solved in a short period of time, but it is still unsatisfactory in terms of playability.

More and more manufacturers now claim that "Playing TV is gradually replacing watching TV" or "playing TV like playing a mobile phone." However, from the understanding of the situation of reporters, the current application of smart TV is still relatively small, the applicability of the application is poor, the use of experience is not ideal. The reason for this is that there are natural differences in the use environment, usage habits, and methods of television, mobile phones, and tablet computers. The home entertainment features of smart TVs and human-computer interactions based on remote controls have made it difficult for various applications on smart phones to simply copy to smart TVs.

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out that smart TV has already painted a beautiful blueprint for the TV market. However, to make the blueprint a reality, it must solve the problem of lack of application as soon as possible. The lack of smart TVs on the application is like a tasteless, sooner or later it will be abandoned by consumers.