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According to foreign media reports, a recent report from ProPublica, a US non-profit online media company, revealed that this report media, based on follow-up surveys, disclosed that smart TV maker Vizio will use its smart TV to automatically collect data on user viewing habits. , and share data with advertisers, and most of the user's preference data will be associated with mobile phones or other mobile devices at the same time.
It is reported that Vizio's TV has a function called “smart interactionâ€. This function is enabled by default for 10 million smart users, that is, when the TV is used, the company will watch video clips for the user. Analyze and analyze whether you are an online video or a traditional TV video and associate the user's viewing behavior characteristics with the network address. After obtaining the user's network address, information such as laptops, mobile phones, and other smart devices will be uploaded. These information contents will be shared with Vizio's partners, who can then use this information to place targeted advertisements.
A Vizio spokesperson responded to the Washington Post’s e-mail that the company’s data mining project was part of a “revolutionary transformation†that spanned across all screens and provided users with unprecedented measurability, relevance, and personality. Change. Vizio said that they share aggregated anonymous data with media and data companies in order to make it easier for the other party to make better decisions about content and advertising strategies. The spokesperson did not justify the potential facts in the ProPublica report, but stated that the company believes the report reflects a filtered view of Vizio's recently updated privacy policy.
According to ProPublica, Samsung and Vizio's rival LG Electronics also use a similar program to track the viewing habits of smart TV users, but only when the user opens the function.