26% of users in the United States want to turn off the cable CATV why to disable the network box

According to the results of the call analysis of 500 users by the Marchex user call monitoring technology, users are now reluctant to pay for traditional televisions (a quarter of users call for not opening a corresponding service for them).

Customers are now more interested in networking than TV. Through the Internet, they can get the video they want to watch, including some TV programs.

The digital display from BI Business Intelligence shows that with the development of mobile networks, digital media is showing a trend of replacing TV, both in terms of market share and advertising revenue.

Marchex analysts said: "Obviously, consumers only want to obtain a stable network from their cable service providers as a channel for their own access to information."

According to the latest statistics from PricewaterhouseCoopers, the Internet is gradually taking over traditional TV services. Online video rental provider Netflix has now become the largest competitor of all cable TV providers in the United States.

• In 2014, cable TV subscriptions in the 18-24 age group fell to 71%, down 6% year-on-year.

• The proportion of users who subscribed to the cable TV payment service and Netflix at the same time in the 25-34 age group increased by 7% from 51% last year.

• According to the Wall Street Journal, the percentage of users who subscribed to the cable TV payment service and Netflix at the same time in the 50-59 age group increased from 19% in 2013 to 58%.

Looking back at 2011, the data shows for the first time that television will not dominate the future media. Especially in the bedroom, people will never watch television programs at the same time every night in the 1970s.

As people's eyes gradually shift to their mobile phones, tablets, and laptops, they are destined to decline in TV's market share and advertising revenue. The destruction of television will not be particularly fast, but it is already a trend.

With the arrival of mobile media, TV has retired to the second tier. Like newspapers and radio, TV still has a large audience and considerable advertising revenue. However, the number of viewers on television is far lower than that of Google, Facebook, Apple, etc.

Many people don't understand this very well: Because each World Cup and the Super Bowl competition will attract super-strong audiences to watch on TV, and they feel that TV is the first media and has the largest number of viewers.

this is not the truth! TV lost its first place in 2012 and now holds only 37% of the market, while the Internet and mobile networks have the largest audience. In less than a few years, Internet advertising revenue will also be the most.

It is noted that the number of mobile phone users only rose to second in 2014, which is a huge turning point for the media industry. Especially in the release of the iPhone in 2007, the impact of digital media was further expanded. One day, online media may be able to replace television, but without the help of mobile phones, this process will be delayed. It can be said that the development of smart phones has accelerated the destruction of television.

You should also have had this experience, saying that you are sitting on the sofa watching TV, but in reality you are playing with a mobile phone or tablet.