4G license is an opportunity and a challenge

According to reports, the Deputy Director of the Communications Development Department of the Ministry of Industry and Information Technology, Jun Zhu, recently stated at the news conference of the State Council Office for the development of the industrial communications industry in the first three quarters of 2013 that the State Council has already made resolutions. At present, the Ministry of Industry is making full efforts in accordance with the requirements of the State Council. Promote this work. The overall work is in an orderly process. At the same time, the specific time for issuing 4G licenses is also varied. Or at the end of the month or within the year. At least, according to the State Council executive meeting held in July this year, it can be determined that the latest time for the issuance of 4G licenses will be within this year.

In fact, 4G licenses are issued sooner or later. For operators, the issuance of 4G licenses means that they have obtained the fourth-generation mobile communications technology license. With regard to the arrival of this "new era," how should operators take this opportunity?

4G is capable of downloading at 100 Mbps, 2000 times faster than dial-up Internet access, and uploading at speeds up to 20 Mbps, and it can satisfy almost any user's requirements for wireless services. In the face of these advantages, what operators should do?

Mobile Internet is a turning point With the advent of 4G, mobile Internet will be a turning point for operators. At the moment when 3G is still in the spotlight, many “functionalities” in smart machines are not able to play well due to the limitation of transmission speed. The arrival of 4G precisely provides these possibilities.

Layout of the mobile Internet seems to be what operators have been doing, but the effect is not so ideal. This year, China Mobile has released an application called Jego. This is a Skype-based instant messaging application based on VoIP technology. It is mainly designed for China Mobile's international roaming and overseas users. Users can realize low-cost or even free voice through Jego. Communicate with video.

This application only suspended the registration of users for 22 days. Although it is limited to overseas users, if it is open to domestic users, facing the impact of various types of instant messaging applications in the domestic market, the pressure for survival is also very large.

With the issuance of 4G licenses, mobile Internet is both an opportunity and a challenge for operators. The opportunity lies in the fact that, as an operator with communications resources, how to use its own advantages to display on the mobile Internet platform. The challenge is that the impact and impact of the OTT service on the traditional communications industry has accelerated. In particular, mobile Internet services such as OTT have emerged in large numbers. Where should operators add exciting ones?

As we all know, the operator's main source of revenue and profit is the traditional voice revenue and short message service, and traffic services have been continuously upgraded in recent years. However, with the rise of Weibo, WeChat and other apps, the impact of SMS services still exists. Operators have been trying new ideas in the traffic management market, and traffic management has become an unavoidable trend.

Cooperation may be a win-win situation. Why can cooperation be a win-win situation? Putting together the advantages of both parties may be able to achieve better results. Previously, Guangdong Unicom and Tencent launched the “WeChat Woka” product. The feature of the product is to have 300M WeChat dedicated traffic. This is an attempt to integrate OTT and Unicom's traffic products.

And China Mobile has gradually begun to pay attention to the interaction with users. With the trend of 4G, China Mobile began to deploy the mobile gaming industry. There are quite a few game products that can bring better entertainment experiences to the players with the support of 4G networks.

In addition to voice services, video playback is also part of the carrier's traffic output. Prior to this, China Unicom United Phoenix Video launched the "WO + Phoenix video traffic package" service. Through this service, users can watch short video programs with unlimited traffic. Whether it is for operators or for video providers, the combination of product and traffic development is beneficial to both consumers and their own business.

If you think about it, if you just blindly increase traffic, operators will only become OTT traffic pipes, and will integrate various content providers into their own domain, and then provide relatively preferential tariffs and larger traffic packets. It is an approach that benefits both the consumer and the industry.