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"From the beginning, our goal is not to do low-end processing, but to take the high-end route." Liu Wei, chairman of Yuanda Electronics, said that he has conducted extensive research when entering the metal-based copper clad laminate industry.
Liu Wei told the reporter that the research and development of aluminum-based copper clad laminates in China began in 1988 with the state-owned 704 factory. In 1990, the company completed the design and design of general-purpose aluminum-based copper clad laminates and established the first aluminum-based copper clad laminate production line in China. This kind of product has actually appeared in Shenzhen in 2006, Zhongshan in Guangdong, and Kunshan in Jiangsu, but it has been copied indefinitely in technology, and it can even be said that it was once shoddy. During the inspection, Liu Wei was surprised to find that the metal clad laminates produced by some manufacturers were not sold but sold.
It was learned that the enterprises in South China were basically doing low-end products at the time, and the middle and high-end markets were basically blank. Liu Wei’s belief in insisting on high-end products was more firm.
Positioning the high-end market
Yuanda Electronics' predecessor was Zhoushan Yuanda Energy Saving Technology Development Co., Ltd., which was established in 2004. At that time, it focused on energy-saving equipment and industrial wastewater treatment. In 2006, when Liu Wei went to Zhejiang University to study, he was exposed to the production of aluminum-based copper clad laminates. The broad market prospects and the scientific and technological content of the products made Liu Wei decide to turn to the research and development of high-end aluminum substrates.
In order to adhere to the high-end line of specialization, Yuanda Electronics joined forces with Zhejiang University and the Chinese Academy of Sciences to jointly develop the core technology of aluminum-based heat sinks. In April 2010, Yuanda Electronics' aluminum-based copper clad laminates were officially put into production.
In the second year, Yuanda Electronics realized more than 60 million production value, which made the industry vibrate. What is even more enviable is that Yuanda Electronics already has a large number of high-end customer groups, including Samsung, Sharp, Panasonic, Delta, Philips, etc. Foreign companies and high-quality customer resources such as Shanghai Yaming, Zhejiang Jingri and Ningbo Shengpu.
"Yuanda Electronics hopes to be professional in the field of circuit boards. We are not necessarily the largest enterprise, but we can be the most competitive enterprises." Liu Wei emphasized that the profession is that Yuanda Electronics can succeed in the fierce market competition. The important reason.
When it comes to professionalism, Liu Wei gives an example: the circuit board has an integrated withstand voltage problem, which is actually related to the thermal conductivity. The higher the withstand voltage and the thicker the insulation layer, the greater the thermal resistance. Customers demand 2000V and 4000V withstand voltage, which will be different in material selection. The specialization of Yuanda Electronics lies in the perspective of the market and customers, understanding the real needs of customers, and selecting the appropriate materials for customers.
Regarding competitiveness, Liu Wei values ​​the high-end market, such as automobiles, power supplies, and backlights. “The market is fiercely competitive, and companies must go to the high end. This is like playing Go-Golden Corner Silver Grass Belly.â€
Unfinished: For the full text, please refer to the October issue of Gaogong LED's "LED Good Products" magazine.
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[Source: Gaogong LED's "LED Good Products" October issue (total issue 46) / Liu Pingping] Since the beginning of the aluminum-based circuit board in 2006, it is now Zhejiang Yuanda Electronic Development Co., Ltd. (hereinafter referred to as "Yuanda Electronics" ") entered the seventh year of the metal substrate industry. In the past six years, Yuanda Electronics has always adhered to a professional position and took the high-end route.