Apple TV will be on stage this time

Apple's new mobile operating system has just been released. Although most people have not yet had time to "experience the experience," they speak Mandarin and listen to the latest applications in Cantonese. They once again shocked the audience.

The Apple TV that everyone looks forward to seems to be coming soon. On May 29, Apple CEO Cooke said in an interview at the D10 digital conference organized by the Wall Street Journal: “We are developing some incredible products that will soon be available.” Prior to this, some media quoted anonymity. According to sources, the IDPBG business group of Shenzhen Foxconn Longhua Plant has received orders from Apple TV and is currently in trial production. Even overseas investment banks have begun to predict that Apple will announce TV products in December this year, and the time of sale will be early next year.

After the rise of Apple, Nokia "squeaked", Microsoft "soft", newspapers do not need to set, magazines do not have to buy, the Hanwang as the representative of the "electronic book" industry has taken the lead, even the niche of such areas as car navigators It is also suffering. Recently, industry giants such as Panasonic Japan have exclaimed: Smartphones can completely replace car navigation systems. People can't help but ask, Apple TV, which is getting closer and closer, this time, "who wants to kill?"

Traditional color power station with "gun"

How is the Apple TV growing? Although this famous "dark matter" is still in the quiz stage, there is still a general outline: for example, it has a multi-touch screen, can download related applications and games in the Apple App Store, and if the user can use the iPhone, The iPod or iPad remotely controls the TV. In addition, it will have a built-in camera, allowing users to video chat through the big screen of the TV in the future.

In fact, Apple TV did not arrive, and a "smart revolution" in the domestic color TV industry has quietly begun. In the home appliance stores in Shanghai, Samsung, LG, Changhong, Hisense, Skyworth, Konka, TCL, Panasonic, Toshiba, Haier and other brands of "smart TV" are screaming, although many consumers now feel that using data lines After the computer is connected to the TV's USB data interface, the TV can become very "smart."

Certainly, Changhong, Hisense and other dissatisfactions are related to the association of "two-way people" in the television field. Although they have joined the new army of "smart TV", they are mercilessly arguing that most "smart TVs" on the market today are " Pseudo intelligence." First, people are still accustomed to using mobile phones and computers when smart features are needed. Second, current smart TVs are inconvenient to use, and their applications are too low to reach user expectations. An industry source pointed out that this is because the top TV manufacturers in the industry are waiting for enterprises like Apple to launch a mature smart TV product as an industry standard. On the other hand, they are afraid to be led by competitors. , so that led to "smart TV" did not want to be very clear on many key issues.

"Apple TV does not depend on how much it sells in China, but on Apple's thinking. Once Apple TV is launched, it will still be possible to follow Apple's model and rely on huge music, applications and other content to attract consumers to download and pay. Currently, domestic color TV sets do not use content to make money, but attract consumers to buy hardware. Users do not pay for content,” said a senior home appliance commentator.

Even so, in order to meet the wave of intelligence, the cooperation between domestic color TV manufacturers and content providers is in full swing. Skyworth started cooperation with Southern Media and BesTV; Konka and BesTV formed a strategic alliance; Hisense teamed up with CNTV, BesTV and Huada; TCL and Changhong formed a “Joy Network” joint venture and worked closely with Huadian. The problem is, if this cooperation can not be like the Apple business model, the color TV companies as the organizer of the industry chain, then how much profit space will it?

Radio and TV giants face challenges

Once upon a time, in the era when traditional media was king, newspapers, magazines, radio, and television ruled the human society in information dissemination, socialization, vision, hearing, and even thought.

This state continued until the birth of the Internet.

The birth of the Internet brought e-magazines, online video, and network music players... They quickly swept the world with convenient, fast, and trendy labels, and they gradually approached and penetrated the living space of traditional media. It is undeniable that every revolution in the Internet can bring about a revolution in the media field, and every change in media technology will bring greater impact to traditional media.

Is Apple TV a TV or a telecommunication device that must obtain a network license? The answer is of course the latter, but when it comes to the "face" of television, the most shocked is probably the big brothers of radio and television. It should be noted that when smart TV users log on to the Internet, they are not watching TV programs. This will inevitably cause diversion to viewers of traditional TV stations. This may also lead TV operators to jointly boycott smart TVs. There is no shortage of precedents. When Google and Apple's set-top boxes were initially listed in the United States, they were boycotted by TV operators.

The following set of statistics, or more able to touch the "nervous" of radio and television big brothers. As of the end of 2011, China's fixed-line broadband subscribers have reached 156 million, which has become the world's largest, an increase of 20.23% over 2010, a net increase of about 30 million. As a result, broadband users have already exceeded 120 million digital television users. It is estimated that by 2012, broadband subscribers will grow by 50 million. By 2013, there will be no suspense for fixed-line broadband subscribers over cable TV subscribers, and with the popularity of broadband over 10M, it will have the ability to transmit high-definition television signals. , is bound to make China's radio and television industry proud of the advantages of the scale of the user soon into history ... ...

"Hit hardware makers, grab content providers, and destroy cable network channel providers." As early as 2003, Apple issued such a development strategy. As Apple TVs relying on broadband optical networks are getting closer, this " Will the Destruction really come?

Or force triple play process

The rise of smart TVs will trigger a new "renovation in the living room." Will the cable network channel business broadcasting giants really be "destroyed"? According to industry insiders, this depends on how broad and deep the “Blue Ocean” that our nation’s tri-network integration pilot project has created.

Since last year, the trial pace of China's triple play has been significantly accelerated. On October 28 last year, SARFT issued "Document No. 181" which regulates Internet TV. The industry's policy on Internet TV and the seven state-owned platforms are already available. On November 10, the Central Internet Television Integrated Broadcasting and Control Platform, the central Galaxy Internet TV integrated operation platform, formally passed the acceptance of the SARFT. The seven major state-owned broadcast control platforms for Internet TV have already been completed and Internet TV is ready to go. The seven Internet TV platforms that have passed the acceptance of SARFT are: CNTV, BesTV, South Media, Huadian, CIBN of China International Broadcasting Corporation, Hunan Broadcasting and Television, and CNBN CNBC Radio and TV Network Station of the Central People's Broadcasting Station. At present, CNTV's Internet TV integration broadcast control platform has been completed and the call sign is “China Internet TV”.

In addition, around the topic of how to speed up the trial of triple play, the consensus within and outside the industry has become more and more clear. It is to break relevant policies and systems, especially to improve the legal system, implement bidirectional reciprocity, and establish open and converged supervision mechanisms. In other areas, we need to further accelerate reforms. When the policy environment is continuously optimized, external parties and related parties in the industry chain need to be able to grasp and exploit user needs. At this point, Apple TV's gradual approach, may eventually become a weapon to force "triple play".

Thirteen years ago, when Bill Gates visited China for the first time, he proposed the famous Venus Plan. When the amount of Internet access in the United States accounts for only 30% of the population in the home country, Gates has already determined that TV, the most popular living room “dominant”, is the terminator of information media. However, at that time, Mr. Microsoft tried to replicate his Windows bonding strategy, using embedded chips and set-top boxes, and recreating a Microsoft Visual Empire. As a result of the plan's name, Venus was beautiful but he was severed. In the world... Today, under the wave of the third industrial revolution, the “smart TV” industry that Bill Gates and Jobs, two of the greatest people in the world’s history of modern industry and history of technology, are aiming for is definitely not a dream.