At the end of 2016, the mobile phone industry is no longer "similar in age." The scene that has never been seen is being staged: domestic mobile phones have sprinted into the high-end market, and the price of the latter is higher than that of Apple. Major domestic brands such as Huawei, Xiaomi, OPPO, vivo, and hammer have successively released their flagship models for the annual sprint. The price has risen and the company has achieved considerable sales growth. In the past, the situation of 2G mobile phone cottages and low-end 3G mobile phone camps is still vivid, and domestic mobile phones have already sounded the "assembly number", which is to dominate the high-end market. Under the background that the impact of Samsung Note7 “Flourer†is still continuing and Apple’s innovation is weak, the expectations of domestic mobile phones to stabilize the high-end market are more realistic than ever. High-end products increase in volume and price China's mobile phones have been known for their high cost performance in the past. The latest feature is to upgrade and develop high-end markets, and then lead the industry. The confidence of domestic mobile phones is reflected in the price: 8999 yuan. This is the highest price of Huawei's latest Mate 9 mobile phone, and the iPhone 7 is a bit lacking in strength. Mate 9 series domestic market sales price: the highest price is 8999 yuan, the lowest price is 3399 yuan, the international highest price of this product reaches 1399 euros (about 10247 yuan). Huawei is a microcosm, and the domestic mobile phone brands have shown a collective surge in sales prices. Since the second half of this year, domestic manufacturers such as Xiaomi, OPPO, and vivo have released high-end water testing machines with a price of 3,500 yuan to 4,000 yuan. Dixintong, Suning and other mainstream channel data show that the average selling price of domestic mobile phones last year was in the range of 1500-2000 yuan, and in the second half of this year it rose to around 3,000 yuan. Wang Yanhui, secretary general of the China Mobile Phone Alliance, pointed out that 4,000 yuan is a sensitive high-end market benchmark, and domestic mobile phone mainstream brands are trying to cross the price range of 3,500 yuan. From the perspective of price setting, domestic manufacturers such as Huawei are constantly striving to improve product quality and premium, and they are in line with Apple and Samsung. Mate 9 drives the domestic mobile phone brand market to a new level of pricing, and is also the annual strong voice of the domestic mobile phone industry's annual price and price trend. IDC announced that China's smartphone market data for the third quarter of 2016 showed that China's smartphone market grew by 5.8% year-on-year in the quarter. The top four were domestic brands, while Apple fell 34.1%, ranking fifth. IDC expects that China's smartphone market will continue to maintain high growth in the fourth quarter of this year, mainly due to user demand upgrades and increased purchasing power. Innovative accumulation and thinning effect Mobile phones are undoubtedly the most popular mobile Internet access terminal in the world, and also a must for the world's consumer electronics industry. Domestic mobile phones have been ups and downs in the past 20 years. At present, the price and price have risen to the high end. The trend is always the best. What are the secrets behind it? The reasons may be multi-faceted, but technological innovation is the most important component. The chip is the jewel in the crown of machine components, and is also the epitome of innovation breakthroughs in China's mobile phone industry. "China Core" has been making a fundamental breakthrough in the near future. Huawei recently released the mobile phone chip Heis Kirin 960, and announced that the number of Hess Kirin chips has exceeded 100 million. In the last four months, the number of users of Kirin chips has increased by more than 20 million. Huawei Mate 9 with Kirin 960 chip supports all of the world. Type of network, the overall indicators and Qualcomm Xiaolong 821, Apple A10 chip is comparable. Xiaomi, ZTE and other manufacturers are also actively deploying chip development. Xiaomi’s pine cone chip with Lianxin Technology is said to be close to the market. Photographing technology is also a concentrated expression of China's mobile phone focused innovation. The rigorously-recognized German evaluation media CHIP rated the global mobile phone products, Huawei Mate 9 ranked iPhone 7 tops. In addition to long battery life, high performance and 5.9-inch full HD screen configuration, the second-generation Leica dual camera with 12 megapixel color lens + 20 megapixel black and white lens is considered to be one of the most powerful market advantages, as it is currently contracted with Leica. The only global mobile phone manufacturers are Huawei. In addition, OPPO, vivo, Meizu, TV Plus, Lenovo and other manufacturers have a public force to create new pictures, have a lot of innovation in terms of beauty, image stabilization, night scene pictures algorithm. Strong global market advantage In addition, domestic mobile phones for mobile operating systems are also catching up. One of the reasons why Huawei Mate 9 has been widely concerned by the industry is that it is the first in the world to solve the problem of the Karton problem after long-term use of Android. This model is the first domestic mobile phone with Android 7.0 system. The latest Huawei EMUI 5.0 system is equipped with an exclusive artificial intelligence system, which can make the mobile phone run smoothly after 18 months of continuous use, and the user's common APP startup speed is increased by 50%. Yu Chengdong, CEO of Huawei's consumer business, revealed that Mate 9 expects total shipments to exceed 10 million units. Huawei's mobile phones are expected to gain more than 30% of the domestic market in two years. The emphasis on technological innovation has made Chinese mobile phones stronger in the global market. According to the latest report from market research firm TrendForce, the global smartphone market in the third quarter of 2016 was about 350 million units, with a quarterly growth of 10.4%, a new high this year. The top six in the world are Samsung, Apple, Huawei, OPPO, LG, vivo. The top ten China has 8 seats. Wen Xiaojun, deputy director of the CCID Institute of Electronic Information Industry, believes that this year, Huawei’s case of charging Apple’s patent fees and suing Samsung’s infringement of intellectual property rights has reversed the traditional view that domestic mobile phones will only imitate foreign mobile phones. This is a huge domestic mobile phone. progress. Domestic mobile phones have certain advantages in the development of styling appearance, some core devices and application software.
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