At today's National Tourism Brainstorming Conference, HTC Vive teamed up with the National Tourism Administration Information Center and Renyouyou to jointly launch a VR Travel Cloud Data Service Platform, which provides users with features such as travel big data analysis. HTC's ground-breaking product is a VR travel magazine based on Vive Paper technology. Users can see panoramic videos and panoramas of tourist attractions in the VR world. The VR Magazine is provided by HTC Vive Technology, and I Tour provides offline travel agency distribution channels. After the meeting, Mr. Wang Congqing, President of HTC Vive China, Mr. Xie Lian, Chief Staff Officer and President of Vivepaper, President of HTC Vive China, and Mr. Lin Shaoqing, Chairman of Renmin Hospitality, accepted the visit of Zhi Zhi and other media. The list of "National VR Tour Contest" national top 10 VR content production team was also announced at the press conference. The tourism VR content development team including Lanting Digital, Zina, UtoVR, and Sesame Tour will become China's VR tourism cloud. The content provider of the data service platform has created richer tourism VR content. After the user enters the VR interface, he can use a two-page magazine item to select among 67 experience spots. For example, the cruise experience on a travel route, the user can flip through the virtual magazine page and see the beach panorama. Stickers, sea cruises, sunrise videos, and guestroom experiences are all more of a sensation. This VR travel magazine does not use handle peripherals, but uses the camera tracking to identify the user's finger movements. Although there are only a few simple clicks and page-turning gestures, the Wisdom Stuff found in the experience process may be due to the influence of the site lighting. The recognition of the finger movement by the software is still not very accurate, and the marked points occasionally drift. Looking through two pages of magazine props, you can see that there are black and white marked points on the pages of the book for the tracking and recognition of the camera. This technology is not supplied by Valve but developed by HTC Vive itself. Xie Lian, general manager of Vivepaper, said that compared to interacting with complicated handles, Vivepaper is easier to use as long as it is easy to operate with sliding points. In the interview, Wang Congqing told reporters that in addition to tourism and education, HTC Vive plans to use force in the B-end industries such as design, curriculum, military, and medical care. In the current situation where the PC VR hardware C-port volume is low and the industrial development is less than expected, a group of VR practitioners led by HTC Vive has shifted its focus to B-end industry applications such as tourism, education, and industry. This move on the one hand is the normal transfer of product strategy, and on the other hand, it can be considered as a helpless strategy for the development of enterprises under the cold winter of capital. Promoting VR travel content platform, aiming at travel shops under the line of experience, this B2B2C model is relatively easy to promote and realize.
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Line of sight HTC Vive to create VR travel magazine from Baidu VR