On the morning of March 2nd, the Nanjing OLED Alliance set up a press conference to be held at the Suning Tesco headquarters. LG, Skyworth, Philips, Changhong, Konka and many other OLED color TV brands and China Electronics Video Industry Association, OLED upstream supplier LGD, etc. Relevant industry leaders participated in the conference to discuss the future trend of OLED color TV.

From CRT to LCD, from 2K to 4K, TV technology continues to develop, and consumer demand for TV quality is also increasing, and the new TV industry is forming. Xu Haiyu, general manager of the Nanjing area of ​​Suning Yunshang Group, pointed out that where the needs of users are, Suning should focus on where it should be. After carefully studying the user's needs, Suning found that keywords such as health, safety, exquisite picture quality and space saving are important factors for users' attention, and OLED color energy meets the above needs of users.

With the development of technology and people's pursuit of quality life, OLED color TV presents six trends. The first trend is the “supply chain maturity” trend. OLED is the fastest mature technology in the history of display technology. As the upstream industry matures rapidly, the cost of OLED color TV will decrease rapidly, and it will be stronger in the face of a wide range of consumer markets. Adaptability; the second trend is the trend of “ultra-thin + large size”. In recent years, ultra-thin large screens of 55 inches or more have also become the dominant choice. At the beginning of this year, OLED launched the industry's thinnest TV, 65-inch/77-inch wallpaper TV with a thickness of only 4 mm, and more ultra-thin and large-size OLED TVs are coming soon; the third trend is the trend of “returning to quality”. The color of OLED is very natural, the self-illumination structure makes the picture layered very strong, and the dynamic picture is also clearer. The fourth trend is the trend of “pan-entertainment education”. The built-in IPTV TV resources and game resources are very rich. At the same time, human-computer interaction is also more active. In recent years, Suning has focused on building entertainment culture industries such as film and television and football. OLED TV can be more exciting. The fifth trend is the trend of “environmental health”. OLED basically does not produce harmful blue light that harms the human eye, even if it is for children to watch. Too worried, it can effectively reduce the eye diseases caused by watching TV; the sixth trend is the trend of "quality consumption", OLED TV gives users a better experience, and the OLED TV with beautiful design can be with the wall Form a more perfect integration, improve the quality of home improvement.

“Suning Tesco, as the closest user terminal, is to provide users with healthier, more environmentally friendly, safer and more quality products. We will add OLEDs to all Suning stores in Nanjing, Zhenjiang, Yangzhou and Taizhou. The TV sample display makes it easy for users to understand the products. At the same time, we will take advantage of the Suning platform to carry out large-scale purchase and underwriting customization to benefit users, and cooperate with upstream suppliers to accelerate the popularization of OLED TV. We believe that OLED has come, but it is not yet popular. Xu Haiyu said.

Multidimensional data interpretation, on-site direct OLED

At the conference site, multiple brands of OLED TVs were demonstrated. Brands also interpret OLEDs through multiple numbers. "4" represents the four colors of OLED self-illumination: red, green, blue and white. OLED has self-illuminating technology, so the color is rich, the light transmission performance is excellent, and the picture has a three-dimensional sense. At the same time, “4” also represents the thinnest TV in the industry, which is only 4 mm. “460” represents the wavelength of the blue light emitted by the OLED, and the damage to the human eye is minimal. "Massive" refers to the rich network TV resources built into OLED TV. Movies, TV series, and variety shows are all available. The latest popular HD online movies are available. In addition to video resources, there are also game resources, not only stand-alone games, but also somatosensory games to meet the needs of different consumers. At the same time, OLED TV can be linked with mobile phones and computers, with small screens for large screens and Bluetooth connections for playing music.

IDC Connector

IDC connector

IDC connector

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