Smart home into millions of households

Smart homes are not just a matter of concern to major manufacturers. Now that the concept of smart homes has gradually reached the ears of the people, the attention of smart homes has also increased. While giant companies are discussing how to enter smart homes, most people want to focus on the weather as much as they care about them. At the same time, the giants learned that they are in the direction of home development, that is how to put smart products into the homes of the people and get everyone's favor.

Divide the product area into more detailed

When it comes to high-tech products, there is always a sense of awe-inspiring fear. If high-tech is not grounded, it is only a concept that can be hidden from the average user and cannot be touched. More and more businesses have focused on smart systems from the original, and they have been subdivided into products targeted at various people and fields. User-friendly interactive design, so that smart home really landed.

“Now, it is difficult for elderly care homes to stay. More and more families choose home care for the elderly, which also drives smart homes to reach the elderly care and health field.” Shanghai Maimai Medical Devices Co., Ltd. developed smart mattresses that combine nursing care with clinical care. , Set heart rate detection, body motion sensor, out of bed induction, respiratory detection and other functions in one. Through the mobile phone test report to observe the body's heart rate, breathing, sleep and other body reactions, even if not around the elderly can always understand the elderly's physical condition.

Home security is an unavoidable issue for any family, and smart product R&D companies are also targeting this piece. The smart door lock developed by Spotted Cat Company, in addition to the traditional use of keys, passwords to open the door, also increased fingerprint identification and remote control functions, through the APP control, solve the problems of forgetting to bring the key, but also added a layer of protection for home security .

Children's Guardian Smart Watch developed by 360 company focuses on solving children's safety problems. Parents can use GPS to locate their children through watches, and can also conduct two-way conversations to keep in touch with their children. A smart camera with a shape resembling a droplet of water can monitor the dynamics of children and pets in the home through a mobile phone app in real time. It has functions such as live video, face recognition, and so on, and it can fully grasp the situation in the home.

The big platform tries to use data aggregation industry resources

As the big platform company of the industry giants, they are willing to put resources and energy into smart homes. It is not just because it is a young “small fresh meat” in the industry, but more importantly, it sees its development potential. Deng Zhengping, director of JD.com’s Micro Business Unit, explained this point with data: “Jingdong has 60,000 individuals who view smart products every hour. There are more than 80,000 smart products that are recognized by users. We believe smart homes must be the future trend.”

This also broke through the big platform to make smart home unique advantages - data in hand. By analyzing the background data, they can easily know what kind of product the user needs and what the behavior of browsing on the website is. The limitation of the traditional hardware manufacturers is that after they sell the product, they do not know where the product is sold, and how the user's usage is. The big platform can feed back these user data to the cooperating manufacturers.

"I believe that many manufacturers are not just manufacturers selling hardware. They want to provide more services, improve the viscosity of products, and enhance the brand's pull-up force." Deng Zhengping said, this is another one of many brands willing to find a big platform for cooperation. the reason. The e-commerce platforms such as Jingdong and 360 are harvested from the aggregated industry resources. Various creative pioneer products will undoubtedly attract more attention.

The addition of a large platform is conducive to breaking this embarrassing situation of mutual technical barriers. Deng Zhengping said: "Our APP enables products from different manufacturers to be connected to a single platform, and all products connected to the platform can be interconnected and interoperable."

Smart home products are in short supply

Perhaps some people will question whether the smart home is really a fire or a concept that has been fired. 360 mall chief operating officer Liu Qiang gave a small example to answer this question. They received the most feedback from the user that they could not buy the product. “360 mall just put on the line for three days, sales reached 255 million yuan, which is beyond the We imagine that the question now is whether we can create more products that our customers welcome with our partners,” he said.

According to him, the current needs of users are getting bigger and bigger, and the development and production of smart hardware takes a relatively long time to complete. After the products are put on the market, they are sold out quickly. Many people would not want to buy. It will take a while for the re-production batches and the production volume will not keep up with the demand.

The emergence of such smart homes in smart homes can also be attributed to the industry's changing thinking, that is, the transition from smart systems to smart hardware. In the past, users wanted to use smart homes, and the entire home had to be replaced with a smart system. A single smart hardware was just like a screwdriver, leaving the user's wallet aside.

From this point of view, it is possible to derive a single product based on technology and eventually integrate these products into a platform to form a systematic and complete smart home.