LED packaging factories aiming at the LED backlight LCD TV (LED TV) market will focus on two major product strategies. As low-cost direct-lit LED TVs come out, the penetration rate of the LED TV market is expected to exceed 90% in 2013. The market has become saturated and the future growth is limited (Figures 1 and 2). In view of this, LED TV brands are taking advantage of the market, and the trend of product strategy towards M-type development will become more significant (Figure 3). Among them, the high-end product line will adopt an edge-light architecture with a narrow border design. ; The low-end product line will introduce low-cost direct-type solutions, so that the LED packaging industry will use different solutions to aggressively attack the edge-light and low-cost direct-type LED TV market layout. Figure 1 Changes in output value of LED application market from 2012 to 2017 Source: IEK (03/2013) Figure 2 Shipments of LEDs in backlight and lighting applications from 2012 to 2016 Source: NPD DisplaySearch (03/2013) Figure 3 Proportion of TV product lines of various types of backlight technology for TV brands Source: NPD DisplaySearch (03/2013) Rodeo Narrow Bezel LED TV LED Factory Competes for New 7020 Package In order to highlight the differences of their edge-lit products, LED TV brands are competing to launch narrow bezel designs, prompting LED companies such as Samsung, LG Innotek, Everlight and Dongbei to compete to launch a new generation of higher luminous efficiency and thinner 7020 packaging scheme (Table 1). Lin Junmin, the head of Everlight Electronics, said that the new generation 7020 solution introduces a new high-performance lead support plastic epoxy resin (EMC). Not only the size is 7 mm & 2 mm & TImes; 0.65 mm, the height is significantly reduced, and narrow borders can be achieved Design; and the luminous efficiency can also reach 90 lumens per watt, so it is more suitable for LED TV brand manufacturers to mass-produce ultra-narrow frame side-light LED TV. Many South Korean and Taiwanese LED packaging plants have stepped up the deployment of a new generation of 7020 solutions. It is expected that products will be available in the first half of 2013. Since the traditional 7020 and 7030 series are made of polycyclohexylene terephthalate-dimethylene (PCT) or high heat-resistant polyimide resin 9T (PA9T) lead bracket plastics, they have poor heat resistance and emit light It is difficult to increase efficiency and easily lead to light decay. In view of this, the LED packaging factory has changed its course in the plastic of the lead support, and developed a new generation 7020 solution with EMC plastic with more competitive heat resistance. It is understood that compared with the new generation 7020 solution, the 7030 developed by EMC is also used, although it also has high luminous efficiency characteristics, but the length, width, and height dimensions are 7 mm & TImes; 3 mm & TImes; 0.8 mm, so it is thinner Slightly inferior, it is difficult to achieve the design of narrow-frame side-light LED TV. Lin Junmin pointed out that in addition to improving the luminous efficiency of the new generation 7020 solution and achieving thinness through the lead bracket plastic EMC, LED packaging plants also reduce the cost of LED packaging components through more competitive EMC. Based on the analysis of the LED component cost structure, since the wire bracket accounts for about 15% of the LED component's BOM (Figure 4), after using EMC plastic to develop the wire bracket, the cost of the new generation 7020 wire bracket can be compared with the wire bracket developed by PCT and PA9T The traditional 7020 and 7030 are 15% lower. In other words, the new generation 7020 will cost 15% less than the traditional 7020 and 7030 solutions. Figure 4 LED package component cost analysis data source: Everlight Electronics Strong attack on low-cost direct-type LED TV package factory 2 watt solution attack On the other hand, the price war of low-price direct-mounted LED TVs is intensifying, forcing LED packaging factories to publish 30W, 3030, 3535 and 5050-type LED packaging components, further helping LED TV brands reduce the number of LEDs used in backlights , To reduce the cost of the backlight's overall bill of materials (BOM). Lin Junmin said that under the incentive of low-price direct-type schemes, the LED TV market penetration rate reached more than 70% in 2012. It is estimated that in 2013 it will be 90%, and the market will become saturated; therefore, in 2013, LED TV brands all let go, trying to expand their influence through the strategy of lower prices. Lin Junmin further pointed out that in the face of the impossibility of low-price direct-mounted LED TVs, LED packaging plants have been required to launch solutions with luminous efficiency exceeding 100? 150 lumens per watt and wattages up to 2 watts to cater to the development of LED TV brands. Demand for low-priced goods. It is understood that taking 32-inch low-cost direct-lit LED TV models as an example, the number of 1 watt LED package components can be reduced from eighty high-end edge-lit LED TVs to thirty-five; In order to cater to the LED TV brand manufacturers, LED package manufacturers have developed lower-priced direct-type LED TVs. In 2013, they will gradually introduce new high-performance lead brackets and EMC to mass-produce 2-watt LED package components, further reducing the use of low-priced direct-type LED TVs. The number of LEDs is less than 30. It is reported that in order to help LED TV brands reduce the backlight BOM cost, LED package manufacturers plan to develop LED packages with 3030, 3535, and 5050 luminous efficiencies at 200 lumens per watt in the future through new high-performance wire support plastic EMC. element. Although edge-lit LED TVs are still the main product line of various TV brand manufacturers, they are optimistic about the market prospects of low-cost direct-type LED TVs. LED TV brands are also struggling to rush to direct-type LED TV solutions in order to inject more considerable business. Receive contributions. According to estimates by the market research agency NPD DisplaySearch, after the release of a new generation of thin and low-cost direct-lit LED TVs in the first quarter of 2013, Sanxing's market share in low-cost direct-lit LED TVs is expected to rise significantly from 54% in 2012 To 70%. As LED TV brands are competing to launch M-type product strategies, LED packaging industry will also actively respond to the high- and low-end LED TV market, providing solutions that emphasize thinness and low cost, and continue to use improved bracket plastics to upgrade The performance and price competitiveness of LED packaging solutions, and constantly innovating in the product line, with a vigorous expansion of the territory. Ss Mirror Finished Pedal Dustbin Pedal Bin,Ss Mirror Finished Pedal Dustbin,Ss Foot Pedal Dustbin,Mirror Finished Pedal Dustbin NINGBO ZIXING ELECTRONIC CO.,LTD. , https://www.zixingautobin.com
