ã€Global Internet Reporter Zhang Zhiying】Huawei’s recent days have been hard to come by. The first time Internet users exposed Huawei’s P10 to cut off the oleophobic layer, and was later exposed to memory and flash read/write speed tests between Huawei’s P10’s various products. The huge difference. Yesterday evening (27th), Yu Chengdong said, “I feel very uneasy these days and I can say that I am very heavy. I must carry out a profound self-criticism.†The so-called flash memory incident was a few days ago, and there were huge differences in the test performance of the memory and flash memory read and write speeds between Huawei's P10's different products. Subsequently, Huawei P10 was exposed to flash memory using three different brands and specifications of "UFS2.1, UFS2.0, and EMMC5.1" randomly. At that time, Yu Chengdong immediately issued a statement on Weibo: “Some of the friendly merchants saw that the global sales of Huawei’s P10 mobile phones are very hot, and they have stigmatized us and misled consumers.†At the same time, Yu Chengdong also stated that “Using UFS on the P10 series of mobile phone flash memory has been used recently. The core reason is that the supply chain flash memory is seriously out of stock, and our Flash memory is still out of stock so far. We have ensured that even with EMMC storage, we have optimized the design of hardware and software. Still maintain a good practical use performance experience." Although Yu Chengdong, Huawei's senior vice president personally spoke about the incident, before the Huawei official did not give a good solution, netizens were not sympathetic, and various sections of Huawei's ridicule were endless. Tonight, Yu Chengdong spoke again at Weibo, reflecting on and answering a series of issues recently exposed by P10. He also said that this incident had caused a profound introspection by Huawei. He said: “We are still too bold in the publicity of a lot of information and have caused unnecessary problems for consumers. We are faced with consumers’ questions and opinions and are accustomed to their own situations and efforts. The characteristics of the industry responded to the first appeal, arrogant attitude and lack of humility." We can say that Yu Chengdong apologized for this time and released his goodwill. It is not unusual for the mobile phone industry to use different accessories. Samsung has been using dual-standards on previous generations of mobile CUPs. Some machines use Xiaolong, while others use their own Exynos. Coincidentally, the A9 chip in Apple’s iPhone 6s/6s Plus has caused an uproar in the industry due to differences in the evaluation process using different manufacturers (Taiwan Semiconductor's version and Samsung's version), which is reflected in some users, evaluation agencies, and officials. Evaluation. According to media reports, some users' evaluation shows that under high-intensity use, TSMC's version is better than Samsung's in both heat and power consumption. In terms of endurance, TSMC's version is better than 6% to 22%; Apple's official The test results of the version A9 show that the gap is only 2% to 3%. Since the performance of the two versions of the chip did not form a huge gap, the Apple iPhone 6S did not suffer from changes. Huawei's current solution is to enhance the development and customization of core components. The specific ideas are two. One is to increase cooperation with the industry chain to develop and bypass some sensitive supply issues; the other is component normalization, that is, different The terminal uses the same components as much as possible, which not only guarantees the stability of quality, but also solves supply and inventory risks. On the other hand, Yu Chengdong issued a statement tonight on the communication with users, stating that Huawei has arranged for the establishment of a "consumer listening special action team" to implement a series of follow-up plans to improve service processes and quality, and actively listen to consumers. Various sounds. According to Yu Chengdong's proposal, he will respond to user feedback, personally stand on Huawei mobile phone retail store, experience products, applications, processes, personally and after-sale experts and technical experts to listen to users and solve user problems. The user can inquire about and understand Huawei Huawei's consumer business CEO Yu Chengdong and expert consultants and provide satisfactory solutions to Huawei's mobile phone related technologies, services, operations, and quality issues. In fact, Yu Chengdong is willing to personally stand on the front line of the response, it is not difficult to see the pressure of speech these days, forcing him to take practical actions. Through this experience, Huawei and the senior management team visited the frontline, visited the terminal, and communicated closely with the consumers, and took Huawei's responsibility as a large company. At the same time, through this challenge, Huawei learns to reflect on the differences between engineers' culture and public sentiment. How does Huawei allow engineers to incorporate the sensibility of real public opinion into their opinions, and even empathize with empathetic thinking instead of just arrogating the facts they see in front of them and truly understanding and understanding the voices of users and letting users feel their opinions? The sound is important and it is heard. This is part of an experiential service. The experience is a brand and it is a word of mouth. Users need to feel their feedback is understood. All of these are reflected in Yu Chengdong’s statement and gradually reflect and reflect. At present, Huawei is already the third largest smartphone in the world, and the first in China. Huawei is behind OPPO and vivo. The pace of mobile phone expansion, product level capabilities, and strategic sharpness have been rare in the past few years. In the fierce competition of mobile phone makers on thin ice, they are afraid that they will lose a lot of time. Even strong players such as Apple are difficult to get around today. Therefore, it is not necessarily bad for Huawei to face such a crisis. Various response measures and self-examination, these practices are a relatively long-term effective process, and are also necessary elements for Huawei to move from a “big company†to a “great company†in a mobile terminal industry.
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