This article refers to the address: http:// During the “China International Broadcasting and Television Information Network Exhibition†(CCBN 2008) in 2008, the new experience brought by digital TV to the audience became the highlight of the exhibition. The game function realized by the set-top box in front of the Intel booth made many viewers eager to try. Game function implemented by the set top box
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In the future, TV viewers can simultaneously surf the Internet, search and check relevant game information, and participate in interactive voting while watching the wonderful football matches through HDTV. In addition, other exciting events that are simultaneously held can also be selected according to their own time.
Ke Mingyuan, vice president and president of Greater China, said: "The new digital TV runs through the idea of ​​'user-centered', breaking through the obstacles in time and space of TV viewing, and achieving 'anytime, anywhere, whatever you want'. The perfect experience of watching TV shows ended the passive role of users as 'audiences' and created a new era of TV with interactive participation."
On January 1, 2008, CCTV launched a free terrestrial digital HDTV. The State Administration of Radio, Film and Television plans to deploy Olympic high-definition terrestrial broadcasting in Shanghai, Tianjin, Shenzhen, Qingdao, Shenyang and Qinhuangdao from the beginning of this spring. Each city will open a free HD channel for terrestrial digital TV. This year, China will broadcast the Beijing Olympic Games to the world through high-definition digital TV.
Since last year, China's cable digital TV subscriber market has been fully launched and rapidly developed. According to the statistics released by CCBN2008 on March 20, by the end of 2007, China's cable digital TV subscribers have reached more than 26 million, and it is expected to accumulate cable numbers in 2011. The number of TV users will reach 110 million. In addition, the total number of users in the IPTV market in China has reached 1.13 million. According to CCID Consulting's forecast, China's IPTV will enter a high-speed and stable growth period in the next few years. It is estimated that by 2011, China's IPTV users will exceed 20 million, with a compound annual growth rate of over 100%.
The strong growth of China's digital TV market has made all aspects of the industry chain a focus of attention. At the device level, major vendors are competing to launch chips for the Chinese market that support the AVS standard. As an IP interactive set-top box MPEG decoder supplier, STMicroelectronics launched a single-chip H264 HD/SD cable dual-mode set-top box solution for the Chinese cable TV market, and also released the first-chip AVS SD decoder. NXP Semiconductors' latest high-integration, low-cost set-top box solution, the STB222, has been used by Changhong to support the AVS-standard IP set-top box platform for manufacturers and pay-TV operator customers in the Asian market. NXP Semiconductors Regional Greater China Regional Administrator Ye Yiliang said: "Including AVS set-top box platform, NXP Semiconductors also provides high-integration, cost-effective products such as multi-standard video decoding single chip and PCTV solution for small notebook computers. Bring more content, a better experience and flexibility at any time and place for TV viewers."
The development of digital TV and IPTV and mobile TV in China will greatly increase the content of interactive services for TV, including interactive information, electronic program guides and digital radio stations. TV viewers can not only use high-definition pay channels, but also use interactive TV functions such as on-demand, recording, and viewing. In the near future, they can also provide value-added services such as TV SMS, TV mail, TV shopping, securities market, TV payment, and TV voting. .