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In recent years, the lighting industry has developed rapidly. More and more enterprises have transitioned from product competition to channel competition, and even to the level of brand competition. The layout of famous brands in provincial capital cities is basically in place, and the competitive landscape has already formed. In order to consolidate the market advantage and expand the sphere of influence, the market competition of various brands began to shift to the prefecture-level market. Although everyone is focusing on the prefecture-level market, as of now, what kind of competition situation has emerged in the prefecture-level market, and what kind of living conditions are the merchants, and the industry is not known.
After two months of investigation, the market research team of Hebaojiang, Jilin, Liaoning, Hebei, Shanxi, Inner Mongolia, Jiangsu, Shandong, Zhejiang, Fujian, Guangdong, Guangxi, Hunan, Anhui, Henan, Hubei, Jiangxi 23 provinces and autonomous regions such as Shaanxi, Gansu, Xinjiang, Sichuan, Guizhou and Yunnan investigated and investigated 234 cities. Due to the limited layout, this newspaper only selects the brand performance part of the report.
Home lighting: Op is outperforming. Compared with commercial lighting, light source appliances and electrical materials, home lighting brands have higher coverage of agent outlets in prefecture-level cities. This phenomenon is related to the particularity of home lighting products. Home lighting is mainly based on amorphous products, not suitable for bulk purchase, and is not suitable for wholesale. The sales outlets of provincial-level dealers are difficult to radiate to the prefecture-level city. Among the 234 cities and towns, Op is ranked among the top 193 excellent outlets with a coverage rate of 82%. Huatai and Dafeng ranked second and third respectively with 82 and 81 excellent outlets.
Commercial lighting: NVC is the leader. Although NVC started later than brands such as Jiamei, Sanxiong and Aurora, its rapid expansion and channel penetration are impressive. NVC leads the prefecture-level market with 183 excellent outlets. It has already left Jiamei, Sanxiong, Aurora and other peers behind it. And Jiamei, Sanxiong? Aurora formed a second echelon with 93 and 91 excellent outlets in the prefecture-level market.
Light source electrical: TCL led the starring. The light source electric appliance has always been the world of international lighting giants Philips and Osram. Especially in large-scale engineering projects, national brands are difficult to compete. However, in the prefecture-level market, perhaps the reason for the level of consumption, domestic brands such as TCL lighting, small ghosts perform well, TCL lighting is ranked first with 126 excellent outlets, excellent outlets surpassed Philips 51, and small The ghost also pressed Osram with 24 excellent outlets and squeezed into the top three.
Electrical materials: Langeng has unlimited scenery. Langneng’s excellent performance is expected. Although there are only 52 excellent outlets, it has already led TCL-LeGrand 11 and, more importantly, Langen’s development momentum is rapid and comprehensive, which is Other excellent electrician brands are hard to match.
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