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Looking at the lighting and electrician enterprises in Shunde area, the cost-effective route is the common point that these enterprises have won the market for a long time. However, as human resources, raw materials, production costs, transportation costs continue to rise, and the country's macro environment is constantly changing, the added value of products is too small, resulting in the continuous squeeze of profit margins, which makes many Shunde enterprises encounter bottlenecks in development, and many companies therefore In a state of confusion. Faced with such a situation, the heads of various enterprises in Shunde have combined their own realities to make suggestions for the development of Shunde lighting electrician enterprises.
Brand upgrade, regional segmentation, channel sinking, talent upgrading, Shunde enterprises hard work
Corporate view 1 brand is a long-term investment
Cai Ganqiang, Chairman of Benbang International Lighting
As a typical representative of the Shunde lighting industry group, Benbang International Lighting has always been at the forefront of the regional lighting market, and tried to influence this group of 20-year-old local private enterprises to change their traditional concepts, go out of Shunde, and win the championship in China and the world. This goal has never changed. From the birth of a number of high-end brands such as Star Transport, Dr. Green, and Chips, to the T8 light tube challenge to the international light source giant Philips, Benbang International Lighting practiced its own principles.
The whole development process of the excellent brand cannot be super-fast development forever. The key is to look at the fundamentals. If the fundamentals are ok, then after summing up, properly adjusting and digesting, on the one hand, the previous results will be consolidated, and on the other hand, the new ones will be Soaring is fully prepared. Since the beginning of this year, the domestic and international economic situation has shown an unfavorable side, and domestic inflation has been high, coupled with natural disasters such as blizzards and earthquakes. In this context, raw material prices continue to climb to new heights, not only the lighting electrician industry. The entire real estate-related industry is affected by this.
Despite the continued weakness of the economic environment, the state's series of adjustments have been inspiring and boosting morale. According to reports, this year's Benbang electrician's development momentum is gratifying, the current off-season monthly sales exceeded 2 million yuan, is expected to exceed 40 million yuan for the whole year. In addition, this year will continue to deepen terminal services. Up to now, it has carried out sales promotion actions in Hubei, Zhejiang, Jiangsu, Jinan, Guangzhou, Shenzhen and other provinces and cities to help merchants carry out distribution and directly to the construction site to grab the project. The effect is remarkable. Shipments increased by up to 200,000 yuan.
At this stage, Shunde lighting electrician enterprises must make breakthroughs, but also long-term investment, that is, the brand. Considering a variety of innovative approaches such as technology, business model, and brand, choose to start from brand innovation, accumulate technical experience, explore advanced business models, and accumulate innovations in technology and business models. With the accumulation of these quantities, Shunde lighting electrician enterprises can produce better quality changes.
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Benbang Lighting's strategy for the first half of 2008
1. I hang on the major local lighting stores in the country. I recommend that I be responsible for the plaque.
2. Participated in the 2008 Guangzhou Guangya Exhibition held in June, and the chairman of the board, Mr. Cai Ganqiang, visited the present
3. After the Sichuan earthquake, Benbang Lighting actively donated and won the praise of the industry.
4. Strengthen marketing management, carry out rectification of market teams, and deepen terminal services.
Corporate view 2 corporate brand upgrade is imperative
Wang Peng, Director of SOK Intelligent Lighting Electrical Marketing
As an important part of China's lighting and electrical industry, Shunde has become a high-end brand in other parts of China. The reason, the serious homogenization of products in the industry, coupled with the traditional business model of Shunde enterprises, and the low-margin cost-effective route for many years, has seriously restricted the development of Shunde enterprises.
The pressure on all parties is inevitable and we can only go forward. At the end of 2007, SOK has effectively integrated the lighting and electrician marketing system and started to build a SOK lighting and electrician integrated channel sales system. At the beginning of 2008, SOK's four-year-old Wisdom Intelligent System began to be fully introduced to the market; SOK The home lighting system, home appliance system and security system are organically integrated through the intelligent system. In mid-2008, SOK also launched 9 high-end electrician (S-class) products. At the same time, it integrates a complete lighting product line and a smart intelligent system. It wants to set up 100 core intelligent lighting electrical stores in major cities in China within half a year.
Upgrades must break through and enhance brand positioning. The SOK brand's recent upgrades have continued. SOK and Germany Mercedes-Benz have sponsored the China Tennis Grand Prix for three years. Working with the industry's mainstream media "Guzhen Lighting" for many years, its brand influence has begun to show its dew in the industry. Recently, SOK successfully passed the certification of high-tech enterprises and the national laboratories of the industry. At this point, SOK has built the horn of China's first high-end brand in the intelligent lighting industry.
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SOK strategy for the first half of 2008
1. Weixiang intelligent system officially pushed to the market
2. Integrate lighting and electrician channels and launch integrated store.
3. Launched 9 high-end electrician (S-class) products, which are fully listed.
4. Successfully passed the certification of the national laboratories in the industry.
5. Won the title of Guangdong High-tech Enterprise.
6. Sponsoring the China Tennis Grand Prix for the third year.
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