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The ancient town has done a lot of "overall home lighting", and Song Songwei started to promote this project as early as 2004. Moreover, Song Wei’s general manager is still a young man of only 29 years old. The young man graduated from a business administration school in China in his teens. After retiring from the people's police for a year, he entered the lighting and lighting industry one year later in Guangdong. He opened the factory two years later. Initially operating three product lines, stable, but he could not sit still, so the product line extended to 11 kinds, friends do not understand, and the dealers he cooperated with mostly take a wait-and-see attitude, that he did Too risky, but he walked firmly, until today, and done better than everyone thought. The protagonist of these experiences is Xie Wei, the general manager of Song Wei.
Hard work for achievement
Speaking of opening a factory, Xie always said that he was forced to help. In the ancient town of 2000, the distribution method that everyone has been doing and used to is “sittingâ€. Although Xie was young at the time, he thought of “sellingâ€, but when he took his ideas out, he was not even People accept. After thinking about it, Xia Wei, who was only 23 years old, made a decision: to start a business!
The hardships at the beginning of the venture are not described in a few lines of text. The years that sweat has been created are now the richest wealth in Xie Wei’s heart. Moreover, the most important thing is that six years later, Song Wei has changed from a small workshop with only four people to a factory with more than 10,000 square meters.
The moment I walked into the door of Song Wei’s “Overall Home Lighting†model, I saw a warm family: living room, dining room, bathroom, kitchen, bedroom, each room has perfect facilities, the whole room looks very coordination. On the wall of the "living room" there is a logo of Song Wei: a delicate robot. Take a closer look. Originally, the head of the robot is a two-hole embedded bean lamp. The body is composed of a ceiling light and a downlight. The left and right hands and left and right feet are respectively spotlights, energy-saving lamps, engineering lights and Tablet lights and other components, the following is a sentence: technology to win the future. Look at the room again, dining chandeliers, bedside lamps, mirror headlights, cabinet lights, each one is just right, every place is pleasing to the eye. In this world of Song Wei, the lights are the master.
Win in Song Wei
Songwei lighting products are positioned as medium and high-end home lighting, commercial lighting, engineering lighting products, consumer groups mainly in high-end home improvement, commercial display, apartments, villas, office buildings, hotels and so on. Xie Zong said that in less than 6 years, Song Wei has developed into a well-known enterprise integrating R&D, production and sales. It is inseparable from the support of the vast distributors for Song Wei, and it is also the sincerity of Song Wei. The result of the concept of "integrity, classics, communication, service".
Song Wei has a dream to become a famous brand of Chinese home lighting and a designer of choice for decorating designers in 3 to 5 years.
Xie always considered it well. To realize this dream, we must conform to the current market development trend, solve the problems common to manufacturers in the industry, and strive to achieve a closer and longer-term cooperation desire of manufacturers. Song Wei will use the company's product advantages, brand advantages, technological advantages, human resources advantages, fully integrated, in the original distribution model, establish a strategic cooperative "Song Wei Lighting franchise" model, with the help of Song Wei's powerful channel platform Together with the powerful distributors in the national market, we will build a huge marketing network integrating lighting production, sales and service. We will strengthen the alliance and deal with many problems such as sales, management and service with the overall strength, effectively solving market risks. Enhance the mainstream competitiveness of Songwei franchisees in the market, provide a broader development space for franchisees, and achieve a win-win situation for Songwei enterprises and franchisees.
Song Wei's "single selection" standard
Song Wei is also inviting investment. Others are making business a hundred hearts. Xie Zong said that Song Wei reminds dealers who want to do overall home lighting, must be cautious, and must choose the target, and must not be moved.
Looking at the reporter's surprised eyes, Xie always laughed: "Being someone else's dealer may just be 'love', that is, if you feel that you can't do it in the future, you can change it and do it again. And do the distributor of Songwei's overall home lighting. It’s going to be 'married'. Of course, 'pre-marriage' will light up everything, not 'scam marriage', wait for you to understand everything about Song Wei, feel it, and after doing the procedure, Song Wei will put his own Everything is shared with the 'married' dealer resources. Of course, since 'married', you can't easily 'divorce' and be responsible for each other."
Of course, Song Wei is "conditional": the store area should be more than 60 square meters, honest and trustworthy, communication and innovation ability.
Merchants choose to operate the Songwei brand, and what they expect is “winningâ€: investment income, brand revenue, personal popularity, etc. Song Wei will integrate and promote together with the franchisees in terms of quality, marketing, communication and service. Joint planning and joint construction will enable dealers and Songwei to truly become strategic partners and realize the common goal of Songwei and dealers: a win-win situation.
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