On March 29th, China Ultra HD Video (4K) Industry Development Conference was held in Guangzhou. Lai Weide, chairman of the board of directors of Skyworth Digital Holdings, attended the meeting and delivered a keynote speech. Lai Weide said that China's color TV industry has realized the upgrade from traditional TV to smart TV, and already has the conditions to upgrade to 4K TV.

Lai Weide pointed out that Skyworth, as a color TV enterprise, needs to deal with thousands of consumers. Driven by consumption upgrades, 4K TVs have entered our lives. The China Ultra High-definition Video (4K) Industry Development Conference hosted by the Ministry of Industry and Information Technology, the State Administration of Radio and Television, and the People ’s Government of Guangdong Province coincided with the timing of the decision. This activity will definitely promote the development of the ultra-high definition television industry in Guangdong and even the whole country.

The consumption upgrade is the result of people's continuous pursuit of a better life, which also puts more demands on TV. This year is the 40th anniversary of reform and opening up, and our economy has developed rapidly in the past 40 years. As the income of the broad masses of people increases, the pursuit of a high-quality life also continues to extend. Lai Weide said that China's residents' consumption is rapidly upgrading, and consumers have put forward five major requirements for TV.

First, large-size color TVs of 60 inches and above are increasingly favored by consumers. In 2017, the average size of domestic color TV consumption exceeded 50 inches, and foreign consumption exceeded 40 inches. In 2017, the proportion of large-screen TVs with a size of more than 60 inches reached 5%, and in 2020 it will reach 20%.

The second is to pursue better picture quality. It is estimated that by 2022, the proportion of 4K TV sales will increase from 58% to over 90%.

The third is to pursue faster transmission speed. With the rapid development of social economy and the geometric growth of social information, people need to browse information and watch videos at a faster speed. This requires more powerful products to meet consumer demand.

The fourth is to pursue richer content. The content of traditional TV cannot meet the diversified needs of consumers. 4K TV can provide users with more colorful movies, sports, music, education and other types of content to meet the needs of consumers at all levels.

The fifth is to pursue a better experience. Entering the era of artificial intelligence, consumers hope to achieve human-computer interaction in a simple way, intelligent, convenient and better experience.

With the upgrading of TV products and the continuous improvement of various conditions, China's color TV industry already has the conditions to upgrade to 4K technology. Lai Weide described from five dimensions that China has the conditions to develop 4K industry.

First, after decades of development, China's color TV industry has achieved the upgrade from traditional TV to smart TV, and has the conditions to upgrade to 4K TV.

Second, the products of the panel production line have reached the standard of 4K resolution, and domestic TV panel manufacturers will produce higher resolution panels.

Third, according to the 4G industry plan, it is expected that in 2020, various technologies will provide technical guarantee for the 4K industry.

Fourth, 4K content is getting richer. From an international perspective, Europe, the United States, Japan and South Korea have already started broadcasting 4K TVs; from the perspective of China, CCTV, Guangdong TV and other units have also launched 4K content. 4K content is gradually enriching.

Fifth, smart technology can meet the wide application of 4K TV. The rapid development of the Internet, big data, and artificial intelligence has injected new development momentum into traditional color TV sets. As TVs enter the smart era, Skyworth brings users a healthier, convenient and comfortable experience through voice interaction, video sharing, and scene mode.

Faced with new opportunities in the 4K industry, Skyworth has actively deployed in the 4K TV industry. Lai Weide revealed that Skyworth conscientiously implemented Guangdong's "Implementation Plan on Carrying Out New Digital Home Actions to Promote the Application and Industrial Development of 4K TV Networks", and proposed the "4K Color TV Industry Chain Construction Action Plan", focusing on accelerating the development of 4K + AI-enabled New product. Accelerate the integration of the three networks and accelerate the construction of the 4K smart TV base in Guangzhou. The base has invested 7 billion yuan and has an annual output of 10 million 4K TVs.

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