Introduction to 3R: VR (virtual reality): A three-dimensional virtual environment that is immersed in a computer and isolated from the real world. MR (mixed reality): Mixing the real environment with the virtual environment through holograms can also be seen as a mixture of VR and AR. AR (augmentedreality): Add or remove real-time interactive virtual objects or information generated by a computer in a real environment. Recently, news about AR new products has gradually increased. On December 20, 2017, Lenovo launched Lenovo's first AR smart helmet set: Lenovo Mirage "Star Wars: Jedi Challenge" version. The Lenovo Innovation and Technology Conference was held in Harbin, North City. On December 21st, 2017, the innovative company Magic Leap announced its first AR smart glasses: Magic Leap One creator. In addition, this year Apple and Google have launched AR development platforms: ARkit and ARCore. Can the AR industry, which the giants are eager to try, get up? (relatively more VR industry is quiet,) In the past two years, VR has experienced the same life cycle as a roller coaster. In 2012, Oculus landed on the US crowdfunding site kickstarter and was sought after, raising nearly $2.5 million. In June 2013, Oculus successfully completed the A round of financing of 16 million US dollars. In July 2014, Facebook CEO Zuckerberg boldly predicted: "Future VR is the mainstream communication and communication platform." Then Facebook acquired Oculus for a huge price of 2 billion US dollars. Giant VR quickly became a new investment entrant. Whether it is Samsung, HTC, Sony, the giants of the traditional hardware industry, or the Internet giants such as Facebook Microsoft and Google, or the small-scale workshops of Shenzhen Huaqiang North, they are rushing to launch corresponding software and hardware products. In the VR industry, they have entered the VR industry. Over the past two years, VR has clearly had a tendency to puncture the market bubble. Not only is the VR brand in the market rapidly decreasing. The sales of the giants' products are not optimistic. Why can't the VR winds start? Simply put, the current overall VR product experience can not meet the many needs of users. First, the lack of VR's own content is a big short board. It is not easy to convert 3D video into ordinary video every day; at present, most people in the film and television industry do not understand the technology of shooting 3D video; even if they understand the technology of shooting, the Ministry does not dare to invest easily. Second, hardware costs are high. The full-featured virtual reality helmets offered by HTC vive, Sony PSVR and Oculus are really high-end and very responsive to the consumer's VR experience. But the price of more than a thousand dollars has become a great threshold. Third, there are too many speculators in the market. Google Inc. Singh (Amit Singh, vice president of virtual reality) (at this year's Mobile World Congress in Barcelona) revealed that Google has sold 10 million sets of Google Cardboard glasses, and the related applications have been downloaded 160 million. Times, of which 30 software downloads exceeded a million times, the data is "very impressive." Obviously the emergence of Google's VR cardboard has hurt the development of the VR market. This kind of cheap VR product allows users to get a very poor VR experience, and like the domestic natural swarming and speculators, the VR industry has formed a "bad money to drive out good money" direction. Wang Gang (the chairman of Fantasy Technology) also commented on the status quo in the VR field. He believes that this is the new Moore theorem: from the enthusiasts to (VR) attention to the high point, after entering the interruption period, after the first round of low tide, speculators began to withdraw a lot, into the bowling lane. The rise of AR In 2012, Google Glass became the first AR product, Google Project Glass, but this product is easily damaged and not popular. And the price is as high as 1,500 US dollars. On January 19, 2015, Google decided to stop the "Explorer" project of Google Glass. In 2016, Nintendo's Pokemon Go became a hot global (except China) AR game: this game is hot, let other giants look in the eye. This year Apple and Google have launched AR development platforms, ARkit and ARCore. At Apple's autumn conference, several of the AR games on the iPhone 8 mobile phone were quite attractive, although the mobile phone was spit out. As a result, the two mobile systems laid a software ecosystem for AR.
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