Up to now, Xiaomi Ecological Chain Company has grown to more than 70, with an annual income of over 15 billion. Among them, 30 eco-chain companies have released products, and more than 40 products are being developed. There are four companies with a valuation of more than $1 billion and become unicorns; three have annual revenues of more than 1 billion yuan; and 16 have annual revenues of more than 100 million yuan. From mobile power to air purifiers, bracelets, water purifiers, travel tools, intelligent robots.... Xiaomi ecological chain is huge like a giant.

In 2014, Xiaomi has invested in Jinshan's game research and development studio Xishanju, Vanke Eslite, Interface, Cheetah Mobile, Building Block, Jiu'an Medical, Liweijia, Huace Film Group, Kay LiDE, Youku Tudou, iQiyi, Mei And other businesses.

Prior to this, Lei Jun had invested in more than 60 companies in the past two years through his own angel investment, its affiliated fund and Xiaomi venture capital, involving mobile games, e-commerce, new media, mobile security, smart home, medical, internet finance, film and television. Production, video sites, mobile maps, car networking, mobile home economics, mobile education, smart home appliances and many other fields.

Summary: In the past three years, Xiaomi has invested in more than 70 companies, covering a wide range of products. Xiaomi Company only makes three types of products: Xiaomi mobile phone (tablet), Xiaomi TV (box) and Xiaomi router.

Among them, Xiaomi bracelet sales ranked first in China, ranked second in the world, cumulative sales have exceeded 30 million.

The air purifier sold 2 million units last year and sold 680,000 units in December alone. The market share is far ahead and ranks first.

In three years, Xiaomi took a lot of the world's first or second, and China ranked more than ten. Last year, the total revenue of the intelligent hardware ecosystem has reached 15 billion yuan.

Regarding the ecological chain plan, Ray even set a goal of investing in 100 eco-chain enterprises within five years.

"Our idea is to use the millet model to cut into 100 segments, driving the development of the entire smart hardware, turning Xiaomi from a big ship into the entire fleet. This is a plan that we proposed when we passed $10 billion in 2014."

A while ago, the domestic research institute Yiou made a simple combing of 28 Xiaomi intelligent hardware eco-chain companies:

The company lineup behind the millet eco-chain

After more than three years of unremitting running, the Xiaomi ecological chain has become the world's largest intelligent hardware platform. The total number of connected devices based on the Xiaomi MIOT platform has exceeded 60 million units. In terms of geographical distribution, it has gradually spread all over the world. The number of daily active devices exceeds 8 million, the number of daily processing equipment requests exceeds 30 billion, and the cumulative shipment of Xiaomi's general intelligent modules exceeds 9.5 million.

In the layout of the Internet of Things, in addition to building a platform that belongs to its own IoT system, Xiaomi does the most to develop a large number of intelligent hardware.

The investment in eco-chain enterprises is to improve the efficiency of Xiaomi's intelligent hardware eco-chain construction and participation in IoT competition. Xiaomi uses the "industrial + financial" two-wheel drive to avoid Xiaomi becoming a big company.

If Xiaomi engages in more than 70 departments to produce different products, it will be exhausting people and the efficiency will be low. Xiaomi turns entrepreneurs into bosses, Xiaomi is a fleet, and every company in the ecological chain is operating efficiently.

At present, the investment in the Xiaomi ecological chain mainly focuses on the following six major directions:

1, mobile phone peripherals, such as mobile phone headsets, mobile power, Bluetooth speakers;

2, smart wearable devices, such as the millet bracelet, will also launch Xiaomi's smart watch in the future;

3. Intelligentization of traditional white electricity, such as water purifiers and purifiers;

4. High quality manufacturing resources;

5, geek cool play products, such as balance car, will launch the millet 3D printer in the future;

6, lifestyle, such as millet patch panels.

45 Xiaomi Ecological Chain Companies and Segments:

Enterprise: Huami Technology

Products: millet bracelet, millet bracelet, huami watch

Anhui Huami Information Technology Co., Ltd.

Anhui Huami Technology Co., Ltd. is a technology company specializing in wearable devices. It was founded by Xiaomi Company and Hefei Huaheng Electronics. The well-known millet bracelet is the masterpiece of the company. Its 79-yuan millet bracelet, launched in July 2014, made the bracelet manufacturers of hundreds of dollars stunned at the time. In exchange for the low price strategy, the bracelet of Huami Technology has ruled the earth again! Millet bracelets sold a total of 23 million, calculated at 79 yuan each, the cumulative sales of 1.17 billion yuan!

Enterprise: Wanmo Acoustics

Products: millet piston headphones, millet headphones, millet ring iron headphones, millet capsule headphones, etc.

Wanmo Acoustics Technology Co., Ltd

Jiayi Lianchuang (1more, renamed as Wanmo Acoustics in 2015) is an electronic technology company specializing in the development and production of digital accessories for mobile phones. The products include headphones, power supplies, etc., and belong to Jiayi Lianchuang Electronic Technology Co., Ltd.

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