Smart home appliance industry boom, dark horse music broadcast screen won A+ round of 65 million financing

Radio Broadcasting won a new round of financing totaling RMB 65 million thanks to the 89 million TV activations. The financing was led by Shenzhen Qianhaimu Fund, Tyrannosaurus Capital, Bojiang Capital and Yihe Juncheng. The first two rounds were angel round horse racing capital respectively, and A round Jinsha River joint capital invested 25 million yuan. It is reported that the funds for this financing will be mainly used for music broadcasting business expansion and reaching 200 million terminal coverage.

Since the completion of the transformation of smart TVs in traditional TVs, there has been a wave of entrepreneurship in the smart home appliance industry. In addition to the PC Internet and mobile Internet, there is another large-screen Internet. In just a few years, the number of intelligent large screens has risen to 256 million. With huge market space, entrepreneurs who are still shopping in the Red Sea under the mobile Internet have also seen a blue ocean. The giants have also begun to deploy TV-side applications or join traditional home appliance companies to create new Internet TV brands. However, smart screens are difficult to interact with, users are not accustomed to use, content is subject to control and other disadvantages. The risk of starting a business under a smart screen is not less than that of a mobile terminal. Facing users who are already accustomed to and rely on mobile phones, how can they make users active? What about returning TV? This time the smart home appliance industry black horse music broadcasting technology once again obtained capital choices, accumulated nearly 100 million financing, is a rare case in smart TV companies. In this article, we will analyze the case of music broadcasting and screencasting through eight questions and answers on music broadcasting, and will give you a deep understanding of the status quo of the development of smart TV wireless projection screen industry.

Why was it chosen by the capital of Jinsha River?

With the words in the industry, it is how big the smart TV market is, how big the market for shooting screens is, and the shooting screen makes TV one change and the contents change. On the device terminal, young people are returning to the TV as the viewing users of the smart TV are rapidly becoming younger. By the year of 17 years, the smart screen has entered 43% of households, totaling 256 million households, and the audience is 768 million. As the future increase is already a smart screen, this number will increase in the future.

Not only that, by 2020, more than 70% of home appliances will become intelligent. Smart TVs, refrigerators, mirrors, stereos, VR devices and mobile terminals all have information interaction capabilities, so multi-screen interactive technologies cannot be ignored. Music broadcasting is based on the first inning. It has completed 89 million television terminal coverage in 3 years and won the first place in the field of screencasting, bringing a revolutionary change to TV playability. Become 85% smart TV large screen factory pre-installed and boot from the Kai function. It is precisely because of its strong commercial barriers and exclusion that it persuaded the former Haimu Fund and the entry to the Jinsha River.

What is music broadcast screen?

Music player screen is a mobile phone and smart screen multi-screen interactive products, its background prototype is similar to the DLNA alliance, so that all smart devices are interconnected, entertainment sharing. Since 13 years of music broadcasting, OTT and smart TV have been rapidly used to popularize the opportunity, and once again for multi-screen interactive products to do in-depth development and scene mining.

What are the screen shot scenes?

For example, in Youku IQI, there is a TV button in the playback interface. With a click, you can cast your mobile video to the TV. Not only that, you can put mobile music, mobile games, and mobile graphics on the big screen. Also, for example, the screen mirroring function, which allows Apple and Android device users to synchronize their one-click images to any smart large screen by using music player's self-developed music association protocol. It is most used in office conferences, road shows, and living room games.

What is the meaning of shooting?

Through screen-casting and other methods, mobile phone Internet and television and other large-screen content are highly shared, breaking the island of information between devices. Time-consuming resources such as movies, long videos, music, and games will all be liberated from mobile phones and will be screened to any big screen around. The real significance of multi-screen interaction is to connect smart devices to meet people's needs for large screens in various scenarios and bring the ultimate in entertainment.

How to ensure enough screen shots are convenient enough. And let users use it?

The content required for the screencasting to the TV mainly comes from the mobile phone. In the past half year, the music broadcasting team accelerated the mobile app to join the screencasting function. And mobile phone manufacturers to promote mobile screen entry improvement. With 100 apps such as AB Station, All-American TV, Betta Fish, Dragon Ball, China TV, and Korean TV, the screen is embedded with the SDK, making mobile phone content quickly distributed on the TV screen and improving the user experience. Mobile TV video threshold has become extremely low, the entrance is everywhere; not to mention the head video iQIYI, Tencent, Youku, LeTV, Sohu and other already have a screen-casting function. The splash screen has become one of the essential features of mobile phones and apps.

Music broadcast has no successful realization case

Music broadcasting explored the corporate market in 17 years, and Baidu released Baidu’s solution for wireless projection. The groundbreaking investment portal embedded in the nail and cloud home office software brought new changes to the traditional conference room; it directly impacted the conference's billion-dollar market for projection hardware. In the education market, New Oriental has cooperated with OK screen-casting education machines, reformed teaching demonstrations and student electronic teaching programs, and innovation of educational equipment, bringing a brand-new experience to students and teachers.

Why big screen display value is much higher than small screen

In the ToC field, music broadcast multiple product lines in parallel, mobile phone screen TV, computer screen TV will continue to be open to all users free of charge. For the business model, Music Broadcasting is integrating the resources of mobile phones and television, so that music broadcasting and TV manufacturers Achieve win-win results with mobile app. With a unique screen-casting channel, 500 million mobile phone traffic will be shared with the TV screen, and the unique screencast advertising under the multi-screen interactive scene will also become a new advertising model.

How will the future music broadcast go?

After obtaining A+ round of financing, the support team behind Music Broadcasting is even stronger. The future music broadcast will continue to be popular as a screen-working industry cultivator and continue to popularize screen-screening education, allowing users to use smart appliances more intelligently and happily, and enjoy the pleasure brought by screen-casting. By 2018, the number of screen-casting equipment terminals will increase to 200 million units, the million screens will be interconnected, and the idea of ​​entertainment sharing will be more subtle and subtle.

Music player screen has been placed on the sofa butler, TV / box users can search through the sofa housekeeper "music broadcast screen" initial "LBTP" can be downloaded and installed.