Air quality is one of the hottest topics of concern in recent years. With the increase of environmental pollution and the continuous improvement of living standards, more and more brands have begun to enter the empty net industry and launch their own empty net products. Recently, the world's largest weather service platform ink weather released the first airborne airborne air purifier in China, officially entered the field of air and clean, and became the net after another, such as Xiaomi, Cheetah, 360, Hammer, NetEase, and Husk. Industrial Internet companies. This is actually a very interesting and worthy consideration. Why do so many Internet companies do not agree with the "Lower" air purifier? What are their core competitiveness? What kind of prospects will the layout have? Why do Internet companies "love" air purifiers? At the recent hammer launch conference, Luo Yonghao announced the release of the first intelligent hardware "smooth breathing air purifier"; before the millet air purifier, Leopard rice air purification master; followed by Qihoo 360 combined with TCL launched a dual-brand intelligent air purifier T3, the shell net and the fun play network launched a small egg air purifier ... plus the unique AQI (air quality) warning air purifier in the ink weather turned out, some insiders believe that after the mobile phone, the air purifier It will become the most favored hardware product for Internet companies, and the empty net market will become a battlefield between Internet companies and traditional home appliance manufacturers. There are indications that this view is not unreasonable and has its roots! First of all, air purifiers are "strategic materials" in China. According to the latest statistics of the World Health Organization, 92% of the world's people live in areas with excessive PM2.5, and more than 3 million people die from air pollution every year. In cities with a population of 100,000, 56% of residents in high-income countries are Breathing unhealthy air is as high as 98% in low- and middle-income countries. Severe air pollution and haze outbreaks make people pay special attention to living environment and physical health. Second, the empty net market is a market that is “under-competitiveâ€. Studies have shown that if air pollution continues, air purifiers may become the fifth-largest household appliances after color TVs, air conditioners, refrigerators, and washing machines, but in terms of household ownership, Japan and South Korea are 28%, and the United States is only 17%. Lower, less than 1%. Therefore, the empty market in the Chinese market has not yet entered the stage of full competition, and it is a promising “blue ocean marketâ€. Again, the air purifier is an "inlet level" product. Smart home is the future direction, air purifier is more likely to become an entrance, and has the opportunity to become a breakthrough in the intelligent hardware of the Internet. At the same time, it can not only help Internet companies to better access traffic and data, but also enable Internet companies to flow. And the data is used in the terminal to realize it, so the enterprises have laid out in advance. What are the competitive advantages of “Internet + Air Net Productsâ€? Regardless of the oversized pieces of TV, mobile phones, and automobiles, the Internet has gone further and further on the road of transforming traditional hardware. It has become an indispensable force in the empty net market. Compared with traditional home appliance manufacturers, the Internet + empty net What are the competitive advantages of the product? The first is price/performance. Not relying on hardware profit is the basic consensus of Internet companies to enter the traditional hardware field. Therefore, the price-performance ratio has become a "killing trick" when competing with traditional home appliance manufacturers. At present, the average price of mainstream products such as Philips, Sharp and Panasonic is over 3,000 yuan. The high-end products such as Samsung, IQAir and Aegis are even more tens of thousands. The vast majority of Internet + air purifiers are within 3,000 yuan, and some even Less than a thousand dollars, traditional home appliance manufacturers can be described as pressure. Second is intelligence. Take the industry-recognized IQAir IQAir as an example. Jingdong's best-selling product, IQAir HealthPro 250, costs more than 10,000, but does not support remote control. It can't monitor air quality in time, even only 6 manual cleaning gears, not automatic. adjust. Therefore, when the traditional purifier is facing the Internet + purifier, the intelligence is almost completely spiked, not to mention the AQI warning with the ink air purifier, which can not only monitor and support remote control in real time, but even achieve the future 48. The hourly "up to" air quality for up to 5 days and automatically open the product in the right working state. Again is the user experience. In the case of the ink air purifier, for example, most of the empty products on the market have only two working modes, either always on, or when the user feels that the air is getting worse or the PM2.5 reaches the set value, the two states are similar. With the help of professional meteorological analysis capabilities and unique big data advantages, the ink air purifier can predict the air quality in advance and work independently. Under the blessing of AQI warning, when you are still on the move On the way, you can remotely open the ink air purifier in your home according to the APP warning. When you get home, you can enjoy the fresh air. This experience can be said to be revolutionary. Who can be the "Internet card" air purifier? After all, when the main technologies, structures, and components are all on the starting line, even if there is a gap, they can be quickly compensated. The key to the "hardware, software, and big data integration solution" is whether there is big data advantage and Whether to form a closed loop of the industrial chain. In this respect, although the ink air purifier was introduced late, it has natural advantages: First, the ink weather has 500 million users, which can affect the potential population; Second, the weather knows the air better, and the 8-year deep ploughing weather field accumulates no Professional meteorological analysis capability and massive user big data, and has a strong correlation with air purifiers; Third, the first AQI warning technology to refresh the intelligent standards of empty net products, causing concern from all walks of life and may even accelerate the industry reshuffle; Fourth, from monitoring the air - the air color previously released by the ink weather, to predicting the weather - the ink weather APP, and then to the purifying air - the air purifier, the weather weather-centric various types of scene services are forming a closed loop and The industrial chain will have a positive and positive impact on the ink air purifier in the long run. All in all, from Xiaomi, 360 to ink weather, the Internet company's entry into the net net industry seems to be very hot, but in fact, the era of the air purifier is just opened, and the future is even more worth looking forward to!
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