As we all know, in the post-lighting era, the growth of traditional lighting has shown a weak trend, and emerging markets such as new displays, outdoor landscapes, smart lighting, automotive lighting, and plant lighting have shown unprecedented vibrancy.

On June 10, 2018, the "2018 (16th) High-tech LED Industry Summit Forum" held by Gaogong LED was held in the Westin of the Canton Fair. The forum was divided into three special forums. Among them, Dr. Zhang Xiaofei, Chairman of Gaogong LED, delivered a keynote speech entitled "New Opportunities in the Post-LED Lighting Era - Innovation and Intellectual Creation" during the opening speech.

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Dr. Zhang Xiaofei, Chairman of Gaogong LED, delivered a keynote speech

Dr. Zhang Xiaofei proposed that LED lighting enters the post-lighting era at this stage, and enterprises need to be innovative and intelligent. In the post-lighting era, from the upstream chip to the midstream package, to the downstream applications, they all show their own characteristics.

The aura of the upstream chip fades. Upstream chips have become universal, and they have entered the upstream and downstream integration. Both midstream packaging manufacturers and downstream lighting companies have gradually stepped into the upstream. Dr. Zhang Xiaofei said: "The good days of chip companies are gone forever. There is not much new tricks except for expansion (of course, now moderation)."

The midstream package has always been subject to the upstream constraints, whether it is CSP or flip-chip technology, there is not much breakthrough. At this stage, midstream packaging companies are more difficult, especially for non-listed companies. Dr. Zhang Xiaofei believes that large-scale packaging companies still use the method of weight loss, winning and losing, while small and medium-sized packaging companies are still sticking to the original field. Of course, there are many packaging factories that focus on one area or enter the downstream lighting applications.

Then there is the general lighting field. Although some companies are also focusing on "good light and good color", the innovative products are lacking. Dr. Zhang Xiaofei pointed out that the concentration of general lighting is re-raising, and the current “heavy fighter” is not the same as before. The other is that the channel is king. The Internet does not bring the company and users closer, but provides some convenience.

The post-lighting era has already begun. How can companies achieve breakthroughs and maintain sustainable development? Dr. Zhang Xiaofei believes that innovation and intellectual creation are necessary tools.

The first is innovation, starting with design. In fact, LED is an electronic product, but does LED achieve the role of electronic products to change the world light? No. Therefore, from the design level, it is necessary to consider the needs of wisdom and even the needs of wisdom itself. In addition, it is the individualized demand and the ultimate demand. At the product culture level, the naming of products needs to be creative; the production innovation must still be from the process value. From the process aspect, we need to reorganize; marketing innovation, LED is a very dazzling product, in fact, you can try the network red mode, in addition, the entire channel should be highly flat.

There are many innovations in the field. Let's take a look at what's in these areas?

Dr. Zhang Xiaofei pointed out that smart lighting has grown rapidly, but smart lighting has not even reached the 20% ratio, so there is still a lot of room to be tapped. Smart lighting is equal for large and medium-sized enterprises. Enterprises can combine artificial intelligence. Technology innovates lighting products.

In addition, it is automotive lighting. Today's smart cars are applied to a wide range of lighting products. At present, companies such as Jingyuan Optoelectronics and Huacan Optoelectronics have already laid out their layouts.

The other is plant lighting, there are many requirements in plant lighting, it has strict requirements on lighting angle, temperature and so on. In a sense, there are many ideas in plant lighting that can be done from upstream chips to midstream packages to lighting.

In addition, it is special lighting. In fact, special lighting can involve many fields, and the global market capacity is also huge.

Dr. Zhang Xiaofei finally pointed out: "The post-illumination era needs to recognize the essence and needs to do more things with wisdom. It is not limited to smart lighting. In fact, LED can bring more and better products. In addition, in terms of intellectual creation. I think it is necessary for big companies, but for small businesses, this is not your most important aspect. From the perspective of innovation, it is necessary for every enterprise, and big enterprises must first think about innovation. The second enters the field to be innovative, the third is especially product innovation, the small business is still the product innovation as the first, and the second is the marketing aspect, which is enough for you to sell the product."

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