This year, new changes have taken place in the competition in the domestic refrigerator industry, and a "freshness" battle is starting. After Meiling, Haier, Rongsheng and other refrigerator companies have successively released new refrigerator preservation technologies, Midea Group ’s Refrigerator Division launched the world ’s first microcrystalline refrigerator with a price of more than 10,000 yuan. Fresh technology ". At this point, the “freshness†war set off by the refrigerator giants has become fierce. Pei Dongmin, senior research manager of the Ice Washing Division of AVC, said in an interview with the reporter of "Daily Economic News" on June 13 that "preservation" will become the next watershed in the refrigerator industry. Jiang Nan, head of Midea's refrigerator product planning department, told reporters that there is no way out for smart refrigerators without innovation. The industry concentration will definitely become higher and higher, and a relatively stable pattern will be formed in about 3 to 5 years. Unsustainable growth in the first quarter In the past few years, domestic refrigerators are also focusing on air cooling, multi-door, frequency conversion and other aspects, making every effort to compete for the refrigerator stock market. But in 2018, refrigerator companies have returned to the essence of refrigerators and began to re-examine the preservation of food. Refrigerator companies can't wait to release their own fresh-keeping technologies. At the end of December last year, Meiling Refrigerator took the lead in releasing the "Water Molecule Preservation Technology". Entering 2018, Haier also released its own "refrigerated and frozen full-space fresh-keeping technology", Rongsheng launched "all-ecological fresh-keeping technology", and Midea also released "microcrystalline fresh-week fresh technology". On the evening of June 12th, Midea Refrigerator Division launched the world's first smart-preservation refrigerator equipped with "Microcrystalline Weekly Fresh Technology"-Microcrystalline Series refrigerators in Xiamen. "Daily Economic News" reporters learned at the scene that the price of this series of refrigerators ranges from 13,999 yuan to 34,999 yuan, which refers to the high-end refrigerator market. Jiang Nan told reporters that in the future, "microcrystalline week fresh technology" will be the core product features of Midea refrigerators, Midea will also use this as a basis to expand the product line of smart refrigerators. He said that keeping fresh is actually the basic mission of a refrigerator, and it was not proposed today. In his view, at present, all brands in the industry are talking about preservation, and they have not done enough to solve user pain points and focus on scenes. Midea's smart preservation innovation is not a gimmick. On June 13, Pei Dongmin analyzed to reporters that according to AVC monitoring, domestic refrigerator retail sales in the first quarter of 2018 increased by 0.5% year-on-year and retail sales by 10.5% year-on-year. "This growth is to some extent overdrawn demand in April, so this growth is short-term and unsustainable." He told reporters that at present the refrigerator door body has rapidly changed from being differentiated to being homogenized, and it is difficult to innovate on the door body; and various technologies such as air cooling and frequency conversion have also been rapidly promoted and popularized. "Technology will become the next watershed in the refrigerator industry. Some refrigerator brands encountered "shuffle" Behind the refrigerator "freshness" war is that the domestic refrigerator industry is very mature, and the market demand basically comes from the replacement. Pei Dongmin said that companies continue to introduce fresh-keeping technology and fresh-keeping products. On the one hand, it is the highlight of its own product technology, and on the other hand, it is also trying to make a difference when the products are highly homogeneous. The domestic refrigerator industry has entered the stage of consumption upgrade after experiencing product popularization and trade-in. In this process, the market concentration of the refrigerator industry gradually increased, and fierce industry competition also shuffled some refrigerator brands. Hunan Ruyi Refrigerator has already announced the suspension of production in 2014 and withdrew from the market. A few days ago, Xinfei Electric was also abandoned by Singapore's Hong Leong Asia after three production shutdowns. It is implementing a reorganization plan, recruiting new investors through a public equity auction, and waiting for a "rebirth." Aowei Cloud (AVC) offline monitoring data shows that the TOP5 brand retail sales share of the refrigerator industry in 2014 was 66.3%, and as of the first quarter of 2018, the TOP5 brand retail sales share has risen to 77.6%. Jiang Nan bluntly told reporters that there is no way out of innovation in the refrigerator industry. The brand concentration will definitely become higher and higher, and after about three to five years, the industry pattern will be relatively stable. Pei Dongmin told reporters that in the white goods industry, refrigerators differ from washing machines and air conditioners in that the product structure of refrigerators is much more complicated than washing machines and air conditioners. For SMEs, the product layout capability is already inferior; in addition, product homogeneity is serious, and mainstream companies have more advantages in differentiated product layout and the promotion of innovative technologies. In addition, brand influence also has a positive role in promoting brand share, these factors are supporting the increase in the concentration of the refrigerator market. However, in his view, the current "1 + 4 + N" brand structure of the refrigerator industry will still be able to maintain for a long time. Biogas Generator,Biogas Power Generator,Biogas Electric Generator,Biogas Energy Generator Jiangsu Vantek Power Machinery Co., Ltd , https://www.vantekpower.com