As an emerging category of home appliances, Xinfeng products have attracted much attention from consumers in recent years, and the industry is also experiencing rapid expansion. Nail Technology noted that while the market is expanding, a large number of brands enter this market. It is difficult for brands participating in the competition to form market barriers, and brand concentration continues to decline at this stage. From the data of market research institutions, the fresh wind industry does have great development potential. According to previous data from Aowei.com, the market size of China's fresh air system reached 6.1 billion yuan in 2016. It is expected to reach 9 billion in 2017, up nearly 50% year-on-year. By 2020, the market volume of fresh air will exceed 50 billion, compound growth rate. Reached 69%. From the online market, the new wind also shows a higher quality than the industry's growth rate. Nail Technology noted that from the sales point of view, in 2017 Q1-Q4, the sales volume of Xinfeng continued to climb, with 1,580 units, 2,146 units, 2,637 units and 4,746 units. Especially in the fourth quarter of 2017, both sales volume and sales reached a peak. However, Nail Technology noted that since 2018, the fresh air market has experienced a sequential decline. In Q18, 2018, sales of fresh air slipped from 4,746 units in 2017 to 1,938 units. However, from the same period of last year, sales and sales have not improved significantly, with sales up 23% year-on-year and sales up 33% year-on-year. Why is there a sharp decline in sales and sales after 2018? Nail technology analysis believes that there are three main reasons: First, the base of Q4 in 2017 is higher, and the decline is normal in the chain; second, the haze weather The improvement has led to a lack of market demand. Thirdly, the large number of brands entered, resulting in a mixed industry, which is not conducive to the overall healthy development of the market. In terms of the number of brands, Nail Technology noticed that the top 5 concentration of offline brands has not only not improved, but has continued to decline. It can be seen from the statistics of Aowei.com that from the Q4 of Q1-2018 in 2017, the concentration of top 5 brands in the Xinfeng market has been declining, dropping from 76.6% to 47.5%. According to statistics, in the first quarter of 2017, there were only 24 online fresh air brands, and the number of brands reached 68 in the fourth quarter of 2017. In the first quarter of 2018, there were 56 brands online. Based on this, Nail Technology believes that the new wind industry has not yet formed technical barriers, brand barriers, market barriers, and is still in a rough barbaric development period. From the perspective of brand share, Ayers, three fathers, Brown, and Panasonic have a slight advantage, but not too big. In particular, in terms of sales, there is no distance between brands. In the view of the economics observers and the founder of Nail Technology, Ding Shaozhi, although the new wind market has broad prospects, there are still many shortcomings in standards, installation and maintenance. It is necessary for the relevant departments and industry enterprises to make concerted efforts to integrate the market into healthy and sustainable. The track of development, while the dominant enterprises should strengthen technological innovation, form technical and brand barriers, and establish competitive advantages in the upcoming industry reshuffle. 64V Battery Pack ,Lithium Battery Box,Lithium Power Pack,Jackery Battery Pack Zhejiang Casnovo Materials Co., Ltd. , https://www.casnovo-new-energy.com
