As more and more airlines and airports consider digital identity management, a range of potential efficiency gains and revenue opportunities are emerging, especially in terms of personalized services. Once airlines are able to combine biometrics with order management and creating a digital travel retail platform, they can deliver dynamic, personalized services in real time throughout the journey. This will change the airline's business model and add additional revenue. In March of this year, British Airways and International Aeronautics and Telecommunications Group (SITA) tested biometrics at the boarding gate of the US airport from Orlando Airport to London, UK. The gate is connected to the US Customs and Border Protection and British Airways IT systems to perform the necessary checks and authorize boarding. Each passenger only needs a live photo when boarding. Thanks to this, nearly 240 passengers of British Airways can board the plane in about 10 minutes. According to Jeff Lennon, vice president of sales and marketing at Vision-Box, an identity management specialist, in an ideal world, the airport will be more like an open shopping mall or art gallery where visitors will not encounter any obstacles. “Modern airports should not be a place where they need to be lined up, but passengers can move smoothly. The passenger-centered ecosystem provides a seamless journey, facilitating passengers to self-service customs without any awkward identity verification.†Emirates and Dubai Airport significantly reduced boarding time during biometric testing. Lennon continues: "The virtual assistant will immediately identify the passengers, know where they are going, and support their journey through friendly, personalized instructions. The passengers are immersed in a beautiful visual and tactile experience." Facilitating travel with biometric markers can also go further. Panasonic Avionics is working with identity innovation company Tascent to integrate biometrics into all phases of the journey, including on-board. The two sides predict that this cooperation will bring some convenience facilities for passengers, such as seat back entry inspection service, on-board biometric authorization payment. Biometrics were primarily used early in the airport for check-in. However, IATA Pittmans, director of passenger safety at the International Air Transport Association (IATA), believes that biometrics should actually be applied at an earlier stage of travel, that is, after booking a ticket, and may extend to travel destinations or On the return flight. He said: "In an ideal world, we want to see as many applications as possible outside the airport, or at least cover multiple journeys. If you can connect biometrics with subsequent transportation, cruises, hotels and car rental services. What will happen? There are really many possibilities." IATA is taking the lead in promoting the concept of a single identity. A trusted digital identity and biometric tag helps speed up the passenger experience in terms of speed, efficiency and security. The basis for a single identity is the early identification of the passenger's identity and controlled access by the stakeholder to the information. Its purpose is to identify and serve passengers in the most efficient manner in subsequent processes. "At the heart of the single identity concept is that you can use biometrics and identity management at every point of contact you travel," Pittmans said. "Airline, airport, border inspection, security or customs agencies and other stakeholders. You can use biometrics and identity management to do your job better, but only when they start working together and sharing information can you get more benefits.†The benefits here include real-time updates throughout the journey. Personalized service, which increases extra income. It is not surprising that mobile technology will be a key enabler for implementing biometric solutions. A variety of biometric sensors have been embedded in smartphones, and consumers are happy to use fingerprints or face scans to make mobile payments and log in to secure online accounts. SITA Strategy and Innovation Director Sean Farrell envisions that passengers will be authenticated with different stakeholders via a smartphone before arriving at the airport. Once in the air, they are likely to use the biometric technology integrated into their smartphones to pay for products and services purchased on airline apps. “Another potential early application is that passengers can complete pre-clearance in the country of destination. However, it is most likely that passengers will once again verify their identity on an app through biometrics integrated into their smartphones. And submit data for pre-clearance," Farrell said. “America's Miami Airport is a good example. SITA has integrated mobile passport control into the airport's APP. Although this was originally used primarily for US citizens and Canadian citizens to clear customs, we hope that with the US Customs and Border Protection Agency Extending the scope of application to foreign citizens, this solution is constantly evolving and will have biometric capabilities in the future." In March of this year, AirAsia launched its own Airport Express Customs Experience System (FACES) at Senai Airport, Malaysia. Passengers 18 years of age and older can participate in the program through a dedicated self-service kiosk at the airport check-in area. Scan your big Mac card or support the chip's passport, and then look at the camera to create your own biometric mark. This biometric mark is valid at the biometric boarding gates of all AirAsia flights as long as the identity document is valid. Irene Omar, executive vice president of AirAsia's digital, transformation and corporate services business, cited the results of the IATA 2017 Global Passenger Survey, saying that 64% of the tens of thousands of respondents supported biometric systems. "We believe that this will affect our business model, as these biometric data will also be linked to the AirAsia frequent flyer program and will enable single sign-on, allowing passengers to purchase tickets and pay at home until boarding." Omar added: "Although the initial passengers are in conflict with adopting this new technology, once they know the advantages of FACES, they will register and board the flight without showing any travel documents. Many use the system. Travelers found the process to be quick and easy." AirAsia's strategic focus is to deploy FACES in pairs of take-off and arrival airports, and ultimately achieve seamless biometric travel at all hubs in ASEAN countries. Omar said he plans to deploy FACES at another airport by the end of 2018. As aviation demand continues to grow, biometrics and identity management tools provide an innovative approach to mitigating the pressure on airport facilities for airlines and other stakeholders. “The digital development strategy is based on IoT technology, mobile identity and biometric single tagging, which is replacing ambitious infrastructure investment plans.†Lennon said, “Virtual and physical systems connect passengers and stakeholders in real time, allowing cross-individual and cross-individual Organizational, cross-border cooperation. The ability to maintain this connection in the system is key." Recently, Vision-Box's tests with Emirates, Dubai Airport in the United Arab Emirates, as well as British Airways and Los Angeles Airport found that the application of biometric technology cut the boarding time by half and the end-to-end waiting time by an average of 40%. Non-aviation business income increased by 20% to 30%. “Some passengers are very satisfied with the biometric technology experience at Los Angeles Airport. They asked, can you experience it again? For us, there is nothing more gratifying than this, because we put the passengers first.†Say. In March of this year, Lufthansa Group cooperated with Amadeus, US Customs and Border Protection, and Vision-Box to conduct biometric boarding tests on two flights originating from Los Angeles Airport. The company reported that the technology allowed 350 passengers to board an Airbus A380 in about 20 minutes. Christine Lange, head of digital strategy, innovation and transformation at Lufthansa Group, said: "At Los Angeles airport, passengers have a high acceptance of biometrics. Only one passenger refused to use it within 4 days of launch, and even Passengers from other airlines specialize in viewing Lufthansa’s biometric boarding gates." This test has made Lufthansa interested in expanding the use of biometrics. “At the moment, we are researching biometrics that cover all touch points and airport links,†Lange said. The evolution of airport IT infrastructure is already underway, coupled with the popularity of smartphones with biometric sensors, will further promote the promotion and use of biometric technology throughout the industry. SITA's Farrell said: "As the airport moves from a dedicated infrastructure to a cloud service connected to IoT devices, the role of the smartphone will become even more important. The passenger's smartphone will be able to interact directly with the airport's equipment. Use biometrics to verify identity at every step." He emphasized that it is critical for airlines to easily integrate high-quality, accurate biometrics into existing infrastructure and processes. “Automatic processes need to adapt to the airline's operating model and are carefully designed to improve existing manual processes.†Inevitably, airlines and their partners must be prepared to rethink their business and operating models. Lennon said: Airlines and airports should judge every new technology or passenger behavior, not to judge how it affects the current business model, but to judge how it might create new business models. They should ask such a question: 'What business are we doing? 'Maybe the answer is: 'To provide travelers with a seamless, affordable and convenient door-to-door experience. ''
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