"The vast Antarctic glaciers, under the illumination of high latitudes, shed magical and transparent silver-gray rays through the sedimentary ice shells." Mr. Guo Pei, the head of the US refrigerator industry design, proudly tells the uniqueness of the beautiful refrigerators. Inspired by the design of Glacier Silver. (Beautiful refrigerator designer Guo Pei) At the beginning of 2018, Midea's refrigerator was equipped with the world's first new BCD-630WKGPZV technology with the core "micro-crystal fresh" technology. In March, relying on excellent industrial design and unique artistic beauty, the product won the International Design Award - Red Dot Award after winning the "Epland Award, China Home Appliances Product Award and Red Top Award". Mr. Guo Pei, the industrial design director of the refrigerator user and product center, talked with him about the story behind the red dot award of BCD-630WKGPZV. Many times won the International Awards, demonstrating the strength of strong industrial design With the development of science and technology, as the world-renowned design competition award, the red dot award has become the vane of the world's top design, and many epoch-making industrial design products have been selected over the years. In the red dot award process, the achievability of the design is one of the important metrics. Due to the lag of industrial production technology, many contestants used the concept manuscript instead of the awards. It is difficult to send the finished products to the international competition. Midea's microcrystalline refrigerator BCD-630WKGPZV is the second refrigerator after the BCD-532WGPZV. The US refrigerator team sent the finished product to the German Red Dot for the second time and won the award. Designer Guo Pei also deeply agrees with this selection criteria of the Red Dot Award. "Good products need to have both excellent creative performance and practical execution. Industrial design is different from artistic fantasy, and it is necessary for users to pursue new possibilities. Bringing the improvement of quality of life and consumer experience.†At the same time, he said, “This award is also an authoritative recognition of the production technology level of the refrigerator industry in the United States, indicating that the quality of refrigerator products in the United States has reached international standards.†Overcoming material challenges, achieving the superior design of Glacier Silver Like many industrial design products, the birth of the beautiful refrigerator BCD-630WKGPZV is not smooth. Guo Pei introduced that the design team at the beginning of R&D believed that the beautiful refrigerator BCD-630WKGPZV should have both a sense of science and technology and a humanistic feeling, and it should be built as an epoch-making product in the high-end market. After discussion, the intentional figure that condensed the efforts of many designers was presented to the design team. “The glaciers show a sense of majesty in the high latitude sunlight. The sun is not so strong, but it just shines on the ice, and the glaciers have different brilliance textures as the illumination changes.†US refrigerator BCD-630WKGPZV glacier silver The unique design inspiration was born. In the design choice of materials, the US refrigerator industry design team first selected the metal material with scientific sense as the inspiration, but the brushed metal surface has the disadvantage of being difficult to scrub and clean. In order to solve this problem, the team pioneered the integration of KMI carved glass, 0.3mm laser micro-hole technology, human body induction lamp three innovative technologies, successfully realized the glacier silver dreamy light layering, while avoiding the metal material is not easy to clean The shortcomings perfectly show the "Glacier Silver" transparent refraction, clean and pure, white and innocent design inspiration. Respect the user experience, pioneering innovations in the experience of using the refrigerator In addition to excellent design, the original refrigerator BCD-630WKGPZV original technology also shows the design team's persistent pursuit of user experience. Guo Pei revealed that "the design concept of Midea's refrigerator products is to continuously study the user's life scenes and usage scenarios on the basis of respecting the material source, and solve the pain points of users through the innovation of technology and technology." Lighting functions inside the refrigerator have always been important product details that are easily overlooked. Under the guidance of respecting the user's mind, the beautiful refrigerator BCD-630WKGPZV adopts the hidden light design with the box slanting inward by 15°, and the internal lighting angle is more scientific and the space is more transparent. Consumers can feel the light inside the refrigerator, but they will not be dazzled by direct light. The beautiful refrigerator BCD-630WKGPZV's humanized lighting design will bring consumers a more natural and comfortable experience. At the same time, in order to meet the user's rich and diverse storage needs, the beautiful refrigerator BCD-630WKGPZV also applies groundbreaking design to the layout of the space. Guo Pei said, “In the life scene, the user uses more frozen during the annual festival and more refrigerated in the summer. In the use scenario, the user wants to operate the refrigerator more easily and conveniently.†For the user's needs, the beautiful refrigerator BCD -630WKGPZV innovative off-the-shelf magic storage design, so that the appearance of the refrigerator keeps the door open, the internal can be freely adjusted to four different functions according to the user's needs, customizing the storage space with personal habits, solving the consumption People have different pain points in different storage habits at different times. Inheriting excellent PI design innovation inspiration for users Through the precise control of details, the deep analysis of consumer pain points, and the relentless pursuit of product quality, Midea's refrigerators stand out in the consumer market. According to the data of Aowei Cloud Network, in the first quarter of 2018, Midea refrigerators ranked first in the industry with a market share of 11.6% and an increase of 16.86% year-on-year. Regarding this achievement, Guo Pei said that "in the context of homogenization of products in the home appliance market, the user-centered inheritance and promotion of the excellent PI design concept of each generation of products, so that the beauty of the refrigerator and other brands produce qualitative differences, further deepened Consumers' brand awareness of the US refrigerator." With the continuous development of society and the improvement of the quality of life, the demand for high-end refrigerators is constantly being released, and the requirements for the design of refrigerators will be higher and higher. "Forget the refrigerator, forget the refrigerator industry, respect the changes in the user's lifestyle, and the changes in the social development trend. The innovation power and inspiration of the US refrigerator are endless." Guo Pei is full of confidence and expectation for the design of the future US refrigerator. It can be expected that we will continue to deepen the PI design of refrigerator products, and at the same time, we are committed to the research and development of intelligent preservation technology. The refrigerator with beautiful eyes will continue to lead the future development of the refrigerator market. Our factory can produce the galvanized traffic signal steel poles with various height. Traffic Signal Steel Pole,Camera Galvanized Lamppost,Traffic Signal Lighting Pole,Hot-Dip Galvanized Traffic Signal Light Pole Jiangsu Baojuhe Science and Technology Co.,Ltd. , https://www.galvanizedsteelpole.com
